Francis Srun is the Founding Director of Consultancy firm, Retail Performance. Previously, he had been Managing Director Pacific Asia for Maison Boucheron, a French luxury jewelry house. Fluent in French, English and Chinese. Srun's international career path has seen him work in France, Switzerland, China, Taiwan and Hong Kong. With over 20 years experience spanning both high end Luxury Sales and Marketing, with houses like Maison Piaget, Ralph Lauren, and Boucheron and mass distribution operations like French Hypermarket Carrefour, French Press Distributor Lagardère Services, Francis Srun is a recognized expert in retail sales.

In 2013 he published
Vendre Le Luxe
, the first book in French about selling luxury, presenting selling techniques and customer psychology. He is a regular speaker on Luxury, Asia, Retail and Affluent customers.

Provides unique knowledge and insight gleaned from the author's extensive experience in France and Asia, the world's two centres of excellence in luxury sales

Applies the techniques of selling luxury products to analogous high end sales processes - not just "Selling Luxury" but "Luxury Selling"

Focuses on both the salesperson and the client

Preface

Part I Luxury Advisors

· "Be" Luxury

· Looking luxury

· Speaking Luxury

· Moving Luxury

· Building Luxury interactions

· Be Generous

· Be Human

· Be professional

· The need for self-affirmation

· The need for pleasure

· New clients: new money, new generation

· International clientele: new faces, different behaviour

· E-Clients: impact of digital

Part III Luxury Selling:

· The persuasion

· The 5 motivational factors

· Desire

· Price/Value

· Service

· Time

Part IV The 7 steps of Active Selling

· Preparing

· Discovering

· Presenting

· 5-Convincing

· Closing

· Building relationship

· Change yourself first: Think rational but allow emotional