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A Groundbreaking Pricing Model for the New Business Landscape
Why would any customer choose Brand X over Brand Y, regardless of price? In a word: Value.
When customers feel they are getting good value from your product or service, they are more than happy to pay more-which is good news for you and your business. Even in today's global market-with its aggressive competitors, low-cost commodities, savvy consumers, and intangible digital offerings-you can outsell and outperform the rest using Value-Based Pricing. Done correctly, this method of pricing and selling helps you:
- • Understand your customers' wants and needs• Focus on what makes your company different• Quantify your differences and build a value-based strategy• Communicate your value directly to your customers
Now more than ever, it is essential for you to reexamine the reality of the value you offer customers-and this step-by-step program shows you how.
Developed by global consultants Harry Macdivitt and Mike Wilkinson, Value-Based Pricing identifies three basic elements of the Value Triad: revenue gain, cost reduction, and emotional contribution. By delivering these core values to your customers-through marketing, selling, negotiation, and pricing-you can expect an increase in profits, productivity, and consumer goodwill. These are the same value-based strategies used by major companies such as Philips, Alstom, Siemens, and Virgin Mobile. And when it comes to today's more intangible markets-such as consulting services or digital properties like e-books and music files-these value-based strategies are more important than ever.
So forget about your old pricing methods based on costs and competition. Once you know your own value-and how to communicate it to others-everybody profits.
A Groundbreaking Pricing Model for the New Business Landscape
Why would any customer choose Brand X over Brand Y, regardless of price? In a word: Value.
When customers feel they are getting good value from your product or service, they are more than happy to pay more-which is good news for you and your business. Even in today's global market-with its aggressive competitors, low-cost commodities, savvy consumers, and intangible digital offerings-you can outsell and outperform the rest using Value-Based Pricing. Done correctly, this method of pricing and selling helps you:
- • Understand your customers' wants and needs• Focus on what makes your company different• Quantify your differences and build a value-based strategy• Communicate your value directly to your customers
Now more than ever, it is essential for you to reexamine the reality of the value you offer customers-and this step-by-step program shows you how.
Developed by global consultants Harry Macdivitt and Mike Wilkinson, Value-Based Pricing identifies three basic elements of the Value Triad: revenue gain, cost reduction, and emotional contribution. By delivering these core values to your customers-through marketing, selling, negotiation, and pricing-you can expect an increase in profits, productivity, and consumer goodwill. These are the same value-based strategies used by major companies such as Philips, Alstom, Siemens, and Virgin Mobile. And when it comes to today's more intangible markets-such as consulting services or digital properties like e-books and music files-these value-based strategies are more important than ever.
So forget about your old pricing methods based on costs and competition. Once you know your own value-and how to communicate it to others-everybody profits.
Harry Macdivitt served as marketing director in a leading electronic controls company, with specific responsibility for strategic management, new product marketing, and development for U.K. and international markets (United States, Russia). He has run training programs for corporations in the United Kingdom, European Community, North America, and China and works regularly with growth-oriented small- and medium-sized businesses.
Mike Wilkinson works worldwide with clients across a diverse range of industries and business sectors focusing on value and value selling. He has worked in a wide range of senior sales positions and has experience of fast-moving consumer goods as well as business-to-business sales.
A groundbreaking pricing model for the new business landscape
Low-cost competitors. Commoditized products. Empowered buyers. Intangible digital offerings. Each one of these introduces a unique challenge to pricing; added together, they render traditional pricing methods useless. You need a model designed for a world of commerce radically (and permanently) altered by new technologies and rapid globalization.
In Value-Based Pricing, global business consultants and experts in value-based selling explain how to use value to inform marketing, selling, negotiation, and pricing decisions in a B2B setting.
The key to getting the price you want is to create a unique value proposition for the customer, and to base the price on that value. It's how Apple gets away with charging [...] for an iPad when higher-memory HP Netbooks sell for [...], and why bottled water in the U.S. is a multi-million dollar industry when American tap water is safe and free.
This is the only strategy suited to tackling the problems you're facing today. Value-Based Pricing provides everything you need to stay profitable while preserving customer goodwill.
| Erscheinungsjahr: | 2011 |
|---|---|
| Fachbereich: | Werbung & Marketing |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Buch |
| Seiten: | 288 |
| Inhalt: | Gebunden |
| ISBN-13: | 9780071761680 |
| ISBN-10: | 0071761683 |
| Sprache: | Englisch |
| Einband: | Gebunden |
| Autor: |
Macdivitt, Harry
Wilkinson, Mike |
| Hersteller: | McGraw Hill LLC |
| Maße: | 239 x 161 x 29 mm |
| Von/Mit: | Harry Macdivitt (u. a.) |
| Erscheinungsdatum: | 10.10.2011 |
| Gewicht: | 0,586 kg |
Harry Macdivitt served as marketing director in a leading electronic controls company, with specific responsibility for strategic management, new product marketing, and development for U.K. and international markets (United States, Russia). He has run training programs for corporations in the United Kingdom, European Community, North America, and China and works regularly with growth-oriented small- and medium-sized businesses.
Mike Wilkinson works worldwide with clients across a diverse range of industries and business sectors focusing on value and value selling. He has worked in a wide range of senior sales positions and has experience of fast-moving consumer goods as well as business-to-business sales.
A groundbreaking pricing model for the new business landscape
Low-cost competitors. Commoditized products. Empowered buyers. Intangible digital offerings. Each one of these introduces a unique challenge to pricing; added together, they render traditional pricing methods useless. You need a model designed for a world of commerce radically (and permanently) altered by new technologies and rapid globalization.
In Value-Based Pricing, global business consultants and experts in value-based selling explain how to use value to inform marketing, selling, negotiation, and pricing decisions in a B2B setting.
The key to getting the price you want is to create a unique value proposition for the customer, and to base the price on that value. It's how Apple gets away with charging [...] for an iPad when higher-memory HP Netbooks sell for [...], and why bottled water in the U.S. is a multi-million dollar industry when American tap water is safe and free.
This is the only strategy suited to tackling the problems you're facing today. Value-Based Pricing provides everything you need to stay profitable while preserving customer goodwill.
| Erscheinungsjahr: | 2011 |
|---|---|
| Fachbereich: | Werbung & Marketing |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Buch |
| Seiten: | 288 |
| Inhalt: | Gebunden |
| ISBN-13: | 9780071761680 |
| ISBN-10: | 0071761683 |
| Sprache: | Englisch |
| Einband: | Gebunden |
| Autor: |
Macdivitt, Harry
Wilkinson, Mike |
| Hersteller: | McGraw Hill LLC |
| Maße: | 239 x 161 x 29 mm |
| Von/Mit: | Harry Macdivitt (u. a.) |
| Erscheinungsdatum: | 10.10.2011 |
| Gewicht: | 0,586 kg |
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