Understanding Pop-Up Stores through Passio...

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Sprache: Englisch

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Beschreibung

Whether physical or virtual, heritage brand or start-up, pop-up stores are everywhere: this book provides the 'why, what, and how' for entrepreneurs and established brands to capitalize on this exciting format.

Über den Autor

Ghalia Boustani is a seasoned retail consultant, and holds a doctorate from Ecole Supérieure des Affaires, Lebanon. She has published many works and manuscripts on ephemeral retailing, focusing on the Middle Eastern and European markets. Ghalia's influence extends globally, as she brings her wealth of knowledge to various educational institutions and business schools in cities such as Beirut, Istanbul, London, and Paris. Since 2011, she has been actively involved in teaching marketing and retail, participating in over 30 conferences and webinars. Her engaging presence is a regular feature at seminars and forums, including prestigious events like the Retail Focus Forum, Paris Retail Week, and the HOP! Summit. Through these platforms, Ghalia consistently shares her insights and contributes to the discourse shaping the future of retail.

Inhaltsverzeichnis

Prologue. Chapter 1: The Evolution of Pop-Up Stores: A World of Potential and Passion. Chapter 2: Pop-Up Store Adoption and Integration in Brand Strategies: A Construction Through Narratives. Chapter 3: The Ins and Outs of Pop-Up Store Development. Chapter 4: Transforming Retail Environments. The Impact of Pop-Up Stores on the Brand-Customer Dynamic in a Volatile Retail Environment. Conclusion. Bibliography

Erscheinungsjahr:	2025
Fachbereich:	Allgemeines
Genre:	Importe , Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Taschenbuch
Inhalt:	Einband - flex.(Paperback)
ISBN-13:	9781032293332
ISBN-10:	1032293330
Sprache:	Englisch
Einband:	Kartoniert / Broschiert
Autor:	Boustani, Ghalia
Hersteller:	Routledge
Verantwortliche Person für die EU:	Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße:	229 x 152 x 8 mm
Von/Mit:	Ghalia Boustani
Erscheinungsdatum:	25.02.2025
Gewicht:	0,215 kg