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ALEXANDER HIAM has worked as a marketing manager and currently provides consulting, training, and research services to clients such as General Motors, Whirlpool, and The Vermont Country Store. He is the author of a dozen books, including Marketing for Dummies, The Vest-Pocket Marketer, and The Entrepreneur's Complete Sourcebook.
The Essence of Marketing: The Customer First, Last, and Always.
Marketing and Strategy: Using Tested Concepts and New Ideas for Marketing Strategy.
The International Challenge: Planting Your Flag Abroad-and Helping It Take Root.
ACHIEVING MARKETING INSIGHT.
Marketing Research and Information: The Search for Customer Insight.
Profiling Markets and Forecasting Sales: The Art and Science Behind the Numbers.
Understanding Buyer Behavior: Customers on the Couch.
Segmentation, Targeting, Positioning: From Mass Marketing to One-to-One with the Customer.
APPLYING MARKETING TECHNIQUES.
Product Development: The Business of Innovation.
Product Management: Birth, Death, and Sometimes Resurrection.
The Nature of Pricing: Making Money and Capturing the Customer.
The Distribution Function: Innovative Guidelines for Profitability.
Promotiom: The Many Faces of Marketing.
Notes.
Glossary.
Resources.
Index.
| Erscheinungsjahr: | 1998 |
|---|---|
| Fachbereich: | Management |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Buch |
| Seiten: | 512 |
| Inhalt: |
XIV
498 S. |
| ISBN-13: | 9780471193678 |
| ISBN-10: | 0471193674 |
| Sprache: | Englisch |
| Einband: | Gebunden |
| Autor: |
Schewe, Charles D
Hiam, Alexander |
| Auflage: | 2nd Revised edition |
| Hersteller: |
Wiley
John Wiley & Sons |
| Maße: | 260 x 183 x 32 mm |
| Von/Mit: | Charles D Schewe (u. a.) |
| Erscheinungsdatum: | 20.04.1998 |
| Gewicht: | 1,157 kg |
ALEXANDER HIAM has worked as a marketing manager and currently provides consulting, training, and research services to clients such as General Motors, Whirlpool, and The Vermont Country Store. He is the author of a dozen books, including Marketing for Dummies, The Vest-Pocket Marketer, and The Entrepreneur's Complete Sourcebook.
The Essence of Marketing: The Customer First, Last, and Always.
Marketing and Strategy: Using Tested Concepts and New Ideas for Marketing Strategy.
The International Challenge: Planting Your Flag Abroad-and Helping It Take Root.
ACHIEVING MARKETING INSIGHT.
Marketing Research and Information: The Search for Customer Insight.
Profiling Markets and Forecasting Sales: The Art and Science Behind the Numbers.
Understanding Buyer Behavior: Customers on the Couch.
Segmentation, Targeting, Positioning: From Mass Marketing to One-to-One with the Customer.
APPLYING MARKETING TECHNIQUES.
Product Development: The Business of Innovation.
Product Management: Birth, Death, and Sometimes Resurrection.
The Nature of Pricing: Making Money and Capturing the Customer.
The Distribution Function: Innovative Guidelines for Profitability.
Promotiom: The Many Faces of Marketing.
Notes.
Glossary.
Resources.
Index.
| Erscheinungsjahr: | 1998 |
|---|---|
| Fachbereich: | Management |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Buch |
| Seiten: | 512 |
| Inhalt: |
XIV
498 S. |
| ISBN-13: | 9780471193678 |
| ISBN-10: | 0471193674 |
| Sprache: | Englisch |
| Einband: | Gebunden |
| Autor: |
Schewe, Charles D
Hiam, Alexander |
| Auflage: | 2nd Revised edition |
| Hersteller: |
Wiley
John Wiley & Sons |
| Maße: | 260 x 183 x 32 mm |
| Von/Mit: | Charles D Schewe (u. a.) |
| Erscheinungsdatum: | 20.04.1998 |
| Gewicht: | 1,157 kg |
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