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Strategic Management: Text and Cases ISE
Taschenbuch von Alan Eisner (u. a.)
Sprache: Englisch

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Beschreibung

Strategic Management: Text and Cases, Eleventh edition, written by authors Dess, McNamara, Eisner, and Sauerwald continues its tradition of being readable, relevant, and rigorous. Its engaging writing style minimizes jargon to maximize readability. It provides examples from management practice and societal themes including environmental sustainability, ethics, globalization, entrepreneurship, and data analytics to make the content relevant. It draws on the latest research by management scholars and insights from executives to balance accessibility with rigor.

They provide separate chapters on the role of intellectual assets in value creation (Ch. 4), entrepreneurial strategy and competitive dynamics (Ch. 8), and fostering entrepreneurship in established organizations (Ch. 12). This version includes all the text and 38 cases.

Strategic Management: Text and Cases, Eleventh edition, written by authors Dess, McNamara, Eisner, and Sauerwald continues its tradition of being readable, relevant, and rigorous. Its engaging writing style minimizes jargon to maximize readability. It provides examples from management practice and societal themes including environmental sustainability, ethics, globalization, entrepreneurship, and data analytics to make the content relevant. It draws on the latest research by management scholars and insights from executives to balance accessibility with rigor.

They provide separate chapters on the role of intellectual assets in value creation (Ch. 4), entrepreneurial strategy and competitive dynamics (Ch. 8), and fostering entrepreneurship in established organizations (Ch. 12). This version includes all the text and 38 cases.

Über den Autor
Gregory G. Dess is the Andrew R. Cecil Endowed Chair in Management at the University of Texas at Dallas. His primary research interests are in strategic management, organization environment relationships, and knowledge management. He has published numerous articles on these subjects in both academic and practitioner-oriented journals. He also serves on the editorial boards of a wide range of practitioner-oriented and academic journals. In August 2000, he was inducted into the Academy of Management Journal Hall of Fame as one of its charter members. Professor Dess has conducted executive programs in the United States, Europe, Africa, Hong Kong, and Australia. During 1994 he was a Fulbright Scholar in Oporto, Portugal. In 2009, he received an honorary doctorate from the University of Bern (Switzerland). He received his PhD in business administration from the University of Washington (Seattle) and a BIE degree from Georgia Tech.
Inhaltsverzeichnis

PART 1: STRATEGIC ANALYSIS
Chapter 1: Strategic Management: Creating Competitive Advantages
Chapter 2: Analyzing the External Environment of the Firm
Chapter 3: Assessing the Internal Environment of the Firm
Chapter 4: Recognizing a Firm's Intellectual Assets: Moving beyond a Firm's Tangible Resources

PART 2: STRATEGIC FORMULATION
Chapter 5: Business-Level Strategy: Creating and Sustaining Competitive Advantages
Chapter 6: Corporate-Level Strategy: Creating Value through Diversification
Chapter 7: International Strategy: Creating Value in Global Markets
Chapter 8: Entrepreneurial Strategy and Competitive Dynamics

PART 3: STRATEGIC IMPLEMENTATION
Chapter 9: Strategic Control and Corporate Governance
Chapter 10: Creating Effective Organizational Designs
Chapter 11: Strategic Leadership: Creating a Learning Organization and an Ethical Organization
Chapter 12: Managing Innovation and Fostering Corporate Entrepreneurship

PART 4: CASE ANALYSIS
Chapter 13: Analyzing Strategic Management Cases
Cases:
1. Robin Hood
2. The Global Casino Industry: Emerging from the Pandemic
3. [...]: Making Academic Research Relevant to Practitioners
4. Dirty Laundry in the Fast Fashion Industry: H&M's Dilemma
5. Pocket Radar: The Disruptive Innovator in the Sports Radar Gun Market
6. Haribo and the Gummi Bear Business: A Sticky Situation
7. Coinbase Global Inc.
8. Moet Hennessey Louis Vuitton
9. Southwest Airlines: Can "Luv" Be a Competitive Advantage?
10. JetBlue in 2022
11. Emirates Airline
12. Ford: Traveling Two Roads
13. General Motors: Plugging In?
14. Lime: Is E-Bike Sharing the Next Uber?
15. WW in 2022: Can Weight Watchers Shape Up?
16. The Boston Beer Company: Competition is Brewing
17. Heineken
18. Tata Starbucks: A New Brew for India?

Details
Erscheinungsjahr: 2023
Fachbereich: Management
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Inhalt: Kartoniert / Broschiert
ISBN-13: 9781266200465
ISBN-10: 1266200460
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Eisner, Alan
Lumpkin, G. T.
Mcnamara, Gerry
Dess, Gregory
Hersteller: McGraw-Hill Education
Maße: 252 x 202 x 30 mm
Von/Mit: Alan Eisner (u. a.)
Erscheinungsdatum: 06.03.2023
Gewicht: 1,578 kg
Artikel-ID: 125824720
Über den Autor
Gregory G. Dess is the Andrew R. Cecil Endowed Chair in Management at the University of Texas at Dallas. His primary research interests are in strategic management, organization environment relationships, and knowledge management. He has published numerous articles on these subjects in both academic and practitioner-oriented journals. He also serves on the editorial boards of a wide range of practitioner-oriented and academic journals. In August 2000, he was inducted into the Academy of Management Journal Hall of Fame as one of its charter members. Professor Dess has conducted executive programs in the United States, Europe, Africa, Hong Kong, and Australia. During 1994 he was a Fulbright Scholar in Oporto, Portugal. In 2009, he received an honorary doctorate from the University of Bern (Switzerland). He received his PhD in business administration from the University of Washington (Seattle) and a BIE degree from Georgia Tech.
Inhaltsverzeichnis

PART 1: STRATEGIC ANALYSIS
Chapter 1: Strategic Management: Creating Competitive Advantages
Chapter 2: Analyzing the External Environment of the Firm
Chapter 3: Assessing the Internal Environment of the Firm
Chapter 4: Recognizing a Firm's Intellectual Assets: Moving beyond a Firm's Tangible Resources

PART 2: STRATEGIC FORMULATION
Chapter 5: Business-Level Strategy: Creating and Sustaining Competitive Advantages
Chapter 6: Corporate-Level Strategy: Creating Value through Diversification
Chapter 7: International Strategy: Creating Value in Global Markets
Chapter 8: Entrepreneurial Strategy and Competitive Dynamics

PART 3: STRATEGIC IMPLEMENTATION
Chapter 9: Strategic Control and Corporate Governance
Chapter 10: Creating Effective Organizational Designs
Chapter 11: Strategic Leadership: Creating a Learning Organization and an Ethical Organization
Chapter 12: Managing Innovation and Fostering Corporate Entrepreneurship

PART 4: CASE ANALYSIS
Chapter 13: Analyzing Strategic Management Cases
Cases:
1. Robin Hood
2. The Global Casino Industry: Emerging from the Pandemic
3. [...]: Making Academic Research Relevant to Practitioners
4. Dirty Laundry in the Fast Fashion Industry: H&M's Dilemma
5. Pocket Radar: The Disruptive Innovator in the Sports Radar Gun Market
6. Haribo and the Gummi Bear Business: A Sticky Situation
7. Coinbase Global Inc.
8. Moet Hennessey Louis Vuitton
9. Southwest Airlines: Can "Luv" Be a Competitive Advantage?
10. JetBlue in 2022
11. Emirates Airline
12. Ford: Traveling Two Roads
13. General Motors: Plugging In?
14. Lime: Is E-Bike Sharing the Next Uber?
15. WW in 2022: Can Weight Watchers Shape Up?
16. The Boston Beer Company: Competition is Brewing
17. Heineken
18. Tata Starbucks: A New Brew for India?

Details
Erscheinungsjahr: 2023
Fachbereich: Management
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Inhalt: Kartoniert / Broschiert
ISBN-13: 9781266200465
ISBN-10: 1266200460
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Eisner, Alan
Lumpkin, G. T.
Mcnamara, Gerry
Dess, Gregory
Hersteller: McGraw-Hill Education
Maße: 252 x 202 x 30 mm
Von/Mit: Alan Eisner (u. a.)
Erscheinungsdatum: 06.03.2023
Gewicht: 1,578 kg
Artikel-ID: 125824720
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