19,90 €*
Versandkostenfrei per Post / DHL
Aktuell nicht verfügbar
Marketing is about to hit the next level, and thus the chief marketing officer role needs to grow to match. This book profiles marketeers and CMOs from leading brands such as Banana Republic, Bayer, Generali, Gucci, Jägermeister, Katjes, Oatly, smart, Tony's Chocolonely, Unilever, Zalando and many more. What are their views, how do they perceive today's marketing and their role in it, and what skills will every CMO need to meet the challenges of marketing in the future?
Marketing is about to hit the next level, and thus the chief marketing officer role needs to grow to match. This book profiles marketeers and CMOs from leading brands such as Banana Republic, Bayer, Generali, Gucci, Jägermeister, Katjes, Oatly, smart, Tony's Chocolonely, Unilever, Zalando and many more. What are their views, how do they perceive today's marketing and their role in it, and what skills will every CMO need to meet the challenges of marketing in the future?
In 2006 he co-founded the renowned NEXT Conference. Martin worked in marketing and communications at SinnerSchrader between 2001 and 2021. He is a political scientist and blogger with a background in journalism.
by Matthias Schrader
Laura Eschricht
Global Marketing Director, Zalando
Sven Markschläger
Chief Digital Officer, Krombacher
Justina Rokita
Chief Marketing Officer, Moia
Jenny Fleischer
CEO, [...]
Volker Weinlein
Co-Founder of kiukiu, former CMO at Katjes International
Maria von Scheel-Plessen
Director EMEA Media, Gucci
Mauricio Barucca
Head of Marketing, Barmer
Isabelle Conner
Group Chief Marketing & Customer Officer, Generali
Patricia Corsi
Global Chief Marketing, Digital and Information Officer, Bayer Consumer Health
John Schoolcraft
Global Chief Creative Officer, Oatly AB
Lena Jüngst
Co-Founder & Chief Evangelist, air up
Jakob Berndt
Co-Founder, Tomorrow
Ynzo van Zanten
Post-Purpose Preacher, former Chief Evangelist at Tony¿s Chocolonely
Debora van der Zee-Denekamp
Vice President Foods Benelux, Unilever
Martin Drust
Brand, Digital, Strategy, FC St. Pauli
Felix Jahnen
Digital Transformation Meister, Jägermeister
Björn Schick
Chief Experience Officer, smart Europe
Beate Rosenthal
Partner Global Consumer & Health Platform, Roland Berger, former CMO at Stada
Thomas Zimmermann
CEO, Free Now
Michael vom Sondern
Managing Director and CMO, onQuality, former Global Head of Digital Marketing & Sales at tesa
Jenny Gruner
Director Global Digital Marketing, Hapag-Lloyd
Ana Andjelic
Brand executive and one of Forbes¿ ¿The World¿s Most Influential CMOs¿
Conclusion: Time to level up
Glossary
| Erscheinungsjahr: | 2022 |
|---|---|
| Fachbereich: | Werbung & Marketing |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Reihe: | Edition NFO |
| ISBN-13: | 9783948580858 |
| ISBN-10: | 3948580855 |
| Sprache: | Englisch |
| Ausstattung / Beilage: | Paperback |
| Einband: | Kartoniert / Broschiert |
| Autor: |
Recke, Martin
Tinworth, Adam |
| Redaktion: | Schrader, Matthias |
| Hersteller: |
SinnerSchrader AG
Next Factory Ottensen Edition NFO |
| Maße: | 220 x 170 x 21 mm |
| Von/Mit: | Martin Recke (u. a.) |
| Erscheinungsdatum: | 04.10.2022 |
| Gewicht: | 0,527 kg |
In 2006 he co-founded the renowned NEXT Conference. Martin worked in marketing and communications at SinnerSchrader between 2001 and 2021. He is a political scientist and blogger with a background in journalism.
by Matthias Schrader
Laura Eschricht
Global Marketing Director, Zalando
Sven Markschläger
Chief Digital Officer, Krombacher
Justina Rokita
Chief Marketing Officer, Moia
Jenny Fleischer
CEO, [...]
Volker Weinlein
Co-Founder of kiukiu, former CMO at Katjes International
Maria von Scheel-Plessen
Director EMEA Media, Gucci
Mauricio Barucca
Head of Marketing, Barmer
Isabelle Conner
Group Chief Marketing & Customer Officer, Generali
Patricia Corsi
Global Chief Marketing, Digital and Information Officer, Bayer Consumer Health
John Schoolcraft
Global Chief Creative Officer, Oatly AB
Lena Jüngst
Co-Founder & Chief Evangelist, air up
Jakob Berndt
Co-Founder, Tomorrow
Ynzo van Zanten
Post-Purpose Preacher, former Chief Evangelist at Tony¿s Chocolonely
Debora van der Zee-Denekamp
Vice President Foods Benelux, Unilever
Martin Drust
Brand, Digital, Strategy, FC St. Pauli
Felix Jahnen
Digital Transformation Meister, Jägermeister
Björn Schick
Chief Experience Officer, smart Europe
Beate Rosenthal
Partner Global Consumer & Health Platform, Roland Berger, former CMO at Stada
Thomas Zimmermann
CEO, Free Now
Michael vom Sondern
Managing Director and CMO, onQuality, former Global Head of Digital Marketing & Sales at tesa
Jenny Gruner
Director Global Digital Marketing, Hapag-Lloyd
Ana Andjelic
Brand executive and one of Forbes¿ ¿The World¿s Most Influential CMOs¿
Conclusion: Time to level up
Glossary
| Erscheinungsjahr: | 2022 |
|---|---|
| Fachbereich: | Werbung & Marketing |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Reihe: | Edition NFO |
| ISBN-13: | 9783948580858 |
| ISBN-10: | 3948580855 |
| Sprache: | Englisch |
| Ausstattung / Beilage: | Paperback |
| Einband: | Kartoniert / Broschiert |
| Autor: |
Recke, Martin
Tinworth, Adam |
| Redaktion: | Schrader, Matthias |
| Hersteller: |
SinnerSchrader AG
Next Factory Ottensen Edition NFO |
| Maße: | 220 x 170 x 21 mm |
| Von/Mit: | Martin Recke (u. a.) |
| Erscheinungsdatum: | 04.10.2022 |
| Gewicht: | 0,527 kg |
Ähnliche Produkte
Aktuell nicht verfügbar
Aktuell nicht verfügbar
Aktuell nicht verfügbar
Aktuell nicht verfügbar
Aktuell nicht verfügbar
Aktuell nicht verfügbar
