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Based around research into marketing education and practice, Marketing Skills in Practice helps students embarking on a career to develop their professional identity, as well as key skills required by employers.
Based around research into marketing education and practice, Marketing Skills in Practice helps students embarking on a career to develop their professional identity, as well as key skills required by employers.
Dr Yvonne Dixon-Todd is Head of the School of Business and Management, Faculty of Business Law and Tourism, University of Sunderland, UK.
Dr Linda Anne Barkas is Senior Lecturer in Business Manager and Programme Leader Doctorate in Business Administration, Faculty of Business Law and Tourism, University of Sunderland, UK.
Chapter 1. Understanding the Role and Scope of Marketing.
Chapter 2. Trends in Marketing. It is not all Digital!
Chapter 3. Introducing Management: Theory to Practice.
Chapter 4. Careers in Marketing.
Chapter 5. The Skills and Knowledge Needed in Marketing.
Chapter 6. Professional Identity in Business and Marketing.
Chapter 7. Self-management in a Marketing Career.
Chapter 8. Managing Others in Marketing.
Chapter 9. Being a Leader and Personal Reflector in Marketing.
Chapter 10. Marketing in Industry 5.0
| Erscheinungsjahr: | 2023 |
|---|---|
| Fachbereich: | Management |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Inhalt: | Einband - flex.(Paperback) |
| ISBN-13: | 9781032429748 |
| ISBN-10: | 1032429747 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: |
Barkas, Linda Anne
Dixon-Todd, Yvonne |
| Hersteller: | Taylor & Francis Ltd |
| Maße: | 173 x 246 x 14 mm |
| Von/Mit: | Linda Anne Barkas (u. a.) |
| Erscheinungsdatum: | 07.12.2023 |
| Gewicht: | 0,316 kg |
Dr Yvonne Dixon-Todd is Head of the School of Business and Management, Faculty of Business Law and Tourism, University of Sunderland, UK.
Dr Linda Anne Barkas is Senior Lecturer in Business Manager and Programme Leader Doctorate in Business Administration, Faculty of Business Law and Tourism, University of Sunderland, UK.
Chapter 1. Understanding the Role and Scope of Marketing.
Chapter 2. Trends in Marketing. It is not all Digital!
Chapter 3. Introducing Management: Theory to Practice.
Chapter 4. Careers in Marketing.
Chapter 5. The Skills and Knowledge Needed in Marketing.
Chapter 6. Professional Identity in Business and Marketing.
Chapter 7. Self-management in a Marketing Career.
Chapter 8. Managing Others in Marketing.
Chapter 9. Being a Leader and Personal Reflector in Marketing.
Chapter 10. Marketing in Industry 5.0
| Erscheinungsjahr: | 2023 |
|---|---|
| Fachbereich: | Management |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Inhalt: | Einband - flex.(Paperback) |
| ISBN-13: | 9781032429748 |
| ISBN-10: | 1032429747 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: |
Barkas, Linda Anne
Dixon-Todd, Yvonne |
| Hersteller: | Taylor & Francis Ltd |
| Maße: | 173 x 246 x 14 mm |
| Von/Mit: | Linda Anne Barkas (u. a.) |
| Erscheinungsdatum: | 07.12.2023 |
| Gewicht: | 0,316 kg |
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