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Cover: 9780521002493 | Creativity in Product Innovation | Jacob Goldenberg (u. a.) | Buch
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Creativity in Product Innovation
Taschenbuch von Jacob Goldenberg (u. a.)
Sprache: Englisch

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Beschreibung
Creativity in Product Innovation describes a remarkable technique for improving creativity in product design.
Creativity in Product Innovation describes a remarkable technique for improving creativity in product design.
Über den Autor
Dr Jacob Goldenberg, senior lecturer at the Hebrew University of Jerusalem School of Business Administration, is a leading expert on creative thinking and product development. He has taught courses and workshops in inventive thinking for hi-tech companies and marketing organizations in both Israel and the United States, and has worked with companies such as Scitex, Intel, Motorola, Coca-Cola, Mastercard, Ogilvy & Mather and Rapp & Collins. He received a joint Ph.D. degree on this topic from the School of Business Administration and the Racach Institute of Physics at the Hebrew University of Jerusalem, Summa Cum Laude. His bachelor's degree was in aeronautical engineering and his master's degree in mechanical engineering. Jacob published papers in leading journals, including Science, the Journal of Marketing Research, Marketing Science, Management Science, and others.
Inhaltsverzeichnis
Preface; Acknowledgements; Introduction; 1. Codes of product revolution - a source for ideation; 2. Revisiting the view of creativity; 3. A review of popular creativity enhancement methods; 4. The attribute dependency template; 5. The forecasting matrix; 6. The replacement template; 7. The displacement template; 8. The component control template; 9. Templates in advertising; 10. Further background to the template theory; 11. Demarcating the creativity templates; 12. The primacy of templates in success and failure of products.
Details
Erscheinungsjahr: 2010
Fachbereich: Management
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Seiten: 240
ISBN-13: 9780521002493
ISBN-10: 0521002494
Sprache: Englisch
Ausstattung / Beilage: Paperback
Einband: Kartoniert / Broschiert
Autor: Goldenberg, Jacob
Mazursky, David
Jacob, Goldenberg
Hersteller: Cambridge University Press
Maße: 244 x 170 x 13 mm
Von/Mit: Jacob Goldenberg (u. a.)
Erscheinungsdatum: 09.12.2010
Gewicht: 0,422 kg
preigu-id: 113421337
Über den Autor
Dr Jacob Goldenberg, senior lecturer at the Hebrew University of Jerusalem School of Business Administration, is a leading expert on creative thinking and product development. He has taught courses and workshops in inventive thinking for hi-tech companies and marketing organizations in both Israel and the United States, and has worked with companies such as Scitex, Intel, Motorola, Coca-Cola, Mastercard, Ogilvy & Mather and Rapp & Collins. He received a joint Ph.D. degree on this topic from the School of Business Administration and the Racach Institute of Physics at the Hebrew University of Jerusalem, Summa Cum Laude. His bachelor's degree was in aeronautical engineering and his master's degree in mechanical engineering. Jacob published papers in leading journals, including Science, the Journal of Marketing Research, Marketing Science, Management Science, and others.
Inhaltsverzeichnis
Preface; Acknowledgements; Introduction; 1. Codes of product revolution - a source for ideation; 2. Revisiting the view of creativity; 3. A review of popular creativity enhancement methods; 4. The attribute dependency template; 5. The forecasting matrix; 6. The replacement template; 7. The displacement template; 8. The component control template; 9. Templates in advertising; 10. Further background to the template theory; 11. Demarcating the creativity templates; 12. The primacy of templates in success and failure of products.
Details
Erscheinungsjahr: 2010
Fachbereich: Management
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Seiten: 240
ISBN-13: 9780521002493
ISBN-10: 0521002494
Sprache: Englisch
Ausstattung / Beilage: Paperback
Einband: Kartoniert / Broschiert
Autor: Goldenberg, Jacob
Mazursky, David
Jacob, Goldenberg
Hersteller: Cambridge University Press
Maße: 244 x 170 x 13 mm
Von/Mit: Jacob Goldenberg (u. a.)
Erscheinungsdatum: 09.12.2010
Gewicht: 0,422 kg
preigu-id: 113421337
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