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More Is More sets you up for success, outlining the key areas you need to address immediately so you can:
Weather external changes
Remain relevant
Thrive in the ever-changing business landscape
More Is More sets you up for success, outlining the key areas you need to address immediately so you can:
Weather external changes
Remain relevant
Thrive in the ever-changing business landscape
Blake Morgan is a Customer Experience Futurist. She is the host of The Modern Customer Podcast and a weekly customer experience video series on YouTube. She's been ranked as ICMI's Top 50 Thought Leaders To Follow on Twitter In 2016, Clarabridge's #1 Social Customer Service expert to follow, and Customer Gauge's top 20 customer experience experts to follow in 2017. She has worked with Intel, Verizon Wireless, and many more. She lives in the Bay Area with her husband, daughter and their two Yorkie rescues. This is her first book.
Visit Blake at [...]Foreword
Acknowledgments
Introduction What Is Customer Experience-and Why Is It Important?
Part I The Customer Experience Today and Tomorrow
Chapter 1 The Current State of Customer Experience Chapter 2 Customers Want to Do Business on Their Terms
Chapter 3 The Growing Role of Technology in Customer Experience
Chapter 4 Cleaning Up a Mess of Big Data and Marketing
Part II Creating Knock-Your-Socks-Off Customer Experience: D.O.M.O.R.E
Chapter 5 Design Something Special
Chapter 6 Offer a Strong Employee Experience
Chapter 7 Modernize with Technology
Chapter 8 Obsess over the Customer
Chapter 9 Reward Responsibility and Accountability
Chapter 10 Embrace Disruption and InnovationPart III Designing the Customer Experience of the Future
Part III Designing the Customer Experience of Tomorrow
Chapter 11 The Six Rings of the Modern Customer Experience
Chapter 12 Culture, Vision, and Priorities
Chapter 13 Generational Customer Experience
Chapter 14 Making It Right with Your Customers
Chapter 15 A Focus on Quarterly Profits Kills Long-Term Growth
Conclusion
References
Index
About the Author
| Erscheinungsjahr: | 2017 |
|---|---|
| Fachbereich: | Management |
| Genre: | Importe, Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Buch |
| Inhalt: | Einband - fest (Hardcover) |
| ISBN-13: | 9781138046788 |
| ISBN-10: | 1138046787 |
| Sprache: | Englisch |
| Einband: | Gebunden |
| Autor: | Morgan, Blake |
| Hersteller: | Taylor & Francis |
| Verantwortliche Person für die EU: | Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de |
| Maße: | 236 x 156 x 22 mm |
| Von/Mit: | Blake Morgan |
| Erscheinungsdatum: | 09.05.2017 |
| Gewicht: | 0,478 kg |
Blake Morgan is a Customer Experience Futurist. She is the host of The Modern Customer Podcast and a weekly customer experience video series on YouTube. She's been ranked as ICMI's Top 50 Thought Leaders To Follow on Twitter In 2016, Clarabridge's #1 Social Customer Service expert to follow, and Customer Gauge's top 20 customer experience experts to follow in 2017. She has worked with Intel, Verizon Wireless, and many more. She lives in the Bay Area with her husband, daughter and their two Yorkie rescues. This is her first book.
Visit Blake at [...]Foreword
Acknowledgments
Introduction What Is Customer Experience-and Why Is It Important?
Part I The Customer Experience Today and Tomorrow
Chapter 1 The Current State of Customer Experience Chapter 2 Customers Want to Do Business on Their Terms
Chapter 3 The Growing Role of Technology in Customer Experience
Chapter 4 Cleaning Up a Mess of Big Data and Marketing
Part II Creating Knock-Your-Socks-Off Customer Experience: D.O.M.O.R.E
Chapter 5 Design Something Special
Chapter 6 Offer a Strong Employee Experience
Chapter 7 Modernize with Technology
Chapter 8 Obsess over the Customer
Chapter 9 Reward Responsibility and Accountability
Chapter 10 Embrace Disruption and InnovationPart III Designing the Customer Experience of the Future
Part III Designing the Customer Experience of Tomorrow
Chapter 11 The Six Rings of the Modern Customer Experience
Chapter 12 Culture, Vision, and Priorities
Chapter 13 Generational Customer Experience
Chapter 14 Making It Right with Your Customers
Chapter 15 A Focus on Quarterly Profits Kills Long-Term Growth
Conclusion
References
Index
About the Author
| Erscheinungsjahr: | 2017 |
|---|---|
| Fachbereich: | Management |
| Genre: | Importe, Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Buch |
| Inhalt: | Einband - fest (Hardcover) |
| ISBN-13: | 9781138046788 |
| ISBN-10: | 1138046787 |
| Sprache: | Englisch |
| Einband: | Gebunden |
| Autor: | Morgan, Blake |
| Hersteller: | Taylor & Francis |
| Verantwortliche Person für die EU: | Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de |
| Maße: | 236 x 156 x 22 mm |
| Von/Mit: | Blake Morgan |
| Erscheinungsdatum: | 09.05.2017 |
| Gewicht: | 0,478 kg |
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