Alle Kategorien
Bücher
Bestseller Hardcover
Bestseller Taschenbuch
Bestseller Autor
Persönlichkeitsentwicklung
Mangas
Finanzbücher
Selbstfindung
Essen & Trinken
Englischsprachige Bücher
Märchen & Sagen
Krimis & Thriller
Neuerscheinungen
Ratgeber
Motivationsbücher
WAS IST WAS
Wieso? Weshalb? Warum?
BookTok
Schule & Lernen
Schulbücher bestellen
Berufsschulbücher
Neuerscheinungen
Kreativität & Do it yourself
Gesellschaftsspiele
Bestseller
Brettspiele
Geschicklichkeitsspiele
EXIT - Das Spiel
Neuerscheinungen
Kalender
Adventskalender
Notizkalender
Tageskalender
Wochenkalender
Monatskalender
Motivkalender
Hörbücher
Neuerscheinungen
Themenwelt
Puzzlespiele
Halloween
Adventskalender
Winterwonderland
Autor des Monats
Asterix
Valentinstag
Frühlingserwachen
Warrior Cats
Black Dagger
Fast & Furious
Robert Hunter
Midnight Breed
Harry Potter
David Hunter
Herr der Ringe
Ostern
Tonies
tiptoi
0,00 €*
Cover: 9781137375452 | Measuring Customer Experience | Philipp Klaus | Buch | Englisch | 2014
Dekorationsartikel gehören nicht zum Leistungsumfang.
Measuring Customer Experience
How to Develop and Execute the Most Profitable Customer Experience Strategies
Buch von Philipp Klaus
Sprache: Englisch

16,65 €*

-69 % UVP 53,49 €
inkl. MwSt.

Versandkostenfrei per Post / DHL

auf Lager, Lieferzeit 1-2 Werktage

Kategorien:
Beschreibung
Now, more than ever, customer experience plays a pivotal role in the success and longevity of a company. Based on rigorous scientific tools and global data, this book offers a simple but thorough guide on how to master the challenges of the market, and how to deliver superior performance through effective customer experience management.
Now, more than ever, customer experience plays a pivotal role in the success and longevity of a company. Based on rigorous scientific tools and global data, this book offers a simple but thorough guide on how to master the challenges of the market, and how to deliver superior performance through effective customer experience management.
Über den Autor
Dr Philipp 'Phil' Klaus is Professor of Customer Experience and Marketing Strategy, founder of Dr. Phil Klaus & Associates Consulting, and holds multiple visiting professorships around the globe. His areas of expertise include customer experience strategy and management, customer experience quality, marketing strategy, the influence of marketing activities and customer experience on consumer behavior and the financial performance of organizations. His award-winning research has appeared in numerous books, and a wide range of managerial and academic journals, including the Journal of Service Management, Journal of Strategic Marketing, Journal of Services Marketing, Journal of Marketing Management, International Journal of Market Research, Journal of Retailing and Consumer Services, Design Management Review, Journal of Direct, Data, and Digital Marketing Practice, Public Affairs, etc. Phil is a frequentkeynote speaker at public and in-company seminars and conferences around the world. He is an experienced senior marketing manager and thought after consultant with an active, international portfolio of Blue-Chip clients from the financial services, retail, luxury goods, telecommunication and the energy sectors, for whom he advises on customer experience strategy, profit enhancement, customer behavior, best practice and business development.
Zusammenfassung
A technical approach to understanding, measuring and implementing successful customer experience strategies, in order to gain and retain your customers in an increasingly competitive market.
Inhaltsverzeichnis
1. CX: the origins and importance for your business 2. CX strategies and management practices 3. The 5 dimensions of CX management 4. The 3 types of CX management practice 5. Linking practices to profitability 6. Your CX management balance sheet: where are you and where do you want to be? How to get from A (current state) to B - a step-by-step approach. 7. The devil is in the details - only what get measured gets managed 8. Best practice versus next practice 9. Concluding thoughts
Details
Erscheinungsjahr: 2014
Fachbereich: Werbung & Marketing
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Buch
Inhalt: Einband - fest (Hardcover)
ISBN-13: 9781137375452
ISBN-10: 1137375450
Sprache: Englisch
Einband: Gebunden
Autor: Klaus, Philipp
Hersteller: Palgrave Macmillan
Springer-Verlag GmbH
Springer Palgrave Macmillan
Verantwortliche Person für die EU: Springer Palgrave Macmillan, Tiergartenstr. 17, D-69121 Heidelberg, buchhandel-buch@springer.com
Abbildungen: 6 figures, 12 b/w tables
Maße: 222 x 145 x 15 mm
Von/Mit: Philipp Klaus
Erscheinungsdatum: 04.12.2014
Gewicht: 0,372 kg
Artikel-ID: 105198042
Über den Autor
Dr Philipp 'Phil' Klaus is Professor of Customer Experience and Marketing Strategy, founder of Dr. Phil Klaus & Associates Consulting, and holds multiple visiting professorships around the globe. His areas of expertise include customer experience strategy and management, customer experience quality, marketing strategy, the influence of marketing activities and customer experience on consumer behavior and the financial performance of organizations. His award-winning research has appeared in numerous books, and a wide range of managerial and academic journals, including the Journal of Service Management, Journal of Strategic Marketing, Journal of Services Marketing, Journal of Marketing Management, International Journal of Market Research, Journal of Retailing and Consumer Services, Design Management Review, Journal of Direct, Data, and Digital Marketing Practice, Public Affairs, etc. Phil is a frequentkeynote speaker at public and in-company seminars and conferences around the world. He is an experienced senior marketing manager and thought after consultant with an active, international portfolio of Blue-Chip clients from the financial services, retail, luxury goods, telecommunication and the energy sectors, for whom he advises on customer experience strategy, profit enhancement, customer behavior, best practice and business development.
Zusammenfassung
A technical approach to understanding, measuring and implementing successful customer experience strategies, in order to gain and retain your customers in an increasingly competitive market.
Inhaltsverzeichnis
1. CX: the origins and importance for your business 2. CX strategies and management practices 3. The 5 dimensions of CX management 4. The 3 types of CX management practice 5. Linking practices to profitability 6. Your CX management balance sheet: where are you and where do you want to be? How to get from A (current state) to B - a step-by-step approach. 7. The devil is in the details - only what get measured gets managed 8. Best practice versus next practice 9. Concluding thoughts
Details
Erscheinungsjahr: 2014
Fachbereich: Werbung & Marketing
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Buch
Inhalt: Einband - fest (Hardcover)
ISBN-13: 9781137375452
ISBN-10: 1137375450
Sprache: Englisch
Einband: Gebunden
Autor: Klaus, Philipp
Hersteller: Palgrave Macmillan
Springer-Verlag GmbH
Springer Palgrave Macmillan
Verantwortliche Person für die EU: Springer Palgrave Macmillan, Tiergartenstr. 17, D-69121 Heidelberg, buchhandel-buch@springer.com
Abbildungen: 6 figures, 12 b/w tables
Maße: 222 x 145 x 15 mm
Von/Mit: Philipp Klaus
Erscheinungsdatum: 04.12.2014
Gewicht: 0,372 kg
Artikel-ID: 105198042
Sicherheitshinweis

Ähnliche Produkte

Ähnliche Produkte

Taschenbuch
Cover: 9783662578599 | Computerspiele im Diskurs: Aggression, Amokläufe und Sucht | Buch | xv
Computerspiele im Diskurs: Aggression, Amokläufe und Sucht
EAN: 9783662578599
Sprache: Deutsch
Von/Mit: Luca D. Kolibius (u. a.)

49,99 €*

Lieferzeit 1-2 Werktage

Taschenbuch
Cover: 9783658248161 | Medienwirkungen kompakt | Einführung in ein dynamisches Forschungsfeld
Medienwirkungen kompakt
Einführung in ein dynamisches Forschungsfeld
EAN: 9783658248161
Sprache: Deutsch
Von/Mit: Michael Jäckel (u. a.)

24,99 €*

Lieferzeit 2-4 Werktage

Taschenbuch
Cover: 9783658319588 | Schlüsselfaktoren im E-Commerce | Dominik Große Holtforth (u. a.) | xi
Schlüsselfaktoren im E-Commerce
Innovationen, Skaleneffekte, Datenorientierung und Kundenzentrierung
EAN: 9783658319588
Sprache: Deutsch
Von/Mit: Dominik Große Holtforth (u. a.)

14,99 €*

Lieferzeit 1-2 Werktage

Taschenbuch
Cover: 9781944659820 | Services Marketing: People, Technology, Strategy (Ninth Edition)
Services Marketing: People, Technology, Strategy (Ninth Edition)
EAN: 9781944659820
Sprache: Englisch
Von/Mit: Jochen Wirtz (u. a.)

76,45 €*

Lieferzeit 1-2 Wochen

Buch
Cover: 9783030918668 | H2H-Marketing - von Menschen für Menschen | Philip Kotler (u. a.)
H2H-Marketing - von Menschen für Menschen
Marketing mit mehr Verantwortung und Nachhaltigkeit - Konzeption und Umsetzung
EAN: 9783030918668
Sprache: Deutsch
Von/Mit: Philip Kotler (u. a.)

64,99 €*

Lieferzeit 1-2 Wochen

Taschenbuch
Cover: 9781523099986 | Hello, My Name Is Awesome: How to Create Brand Names That Stick | Buch
Hello, My Name Is Awesome
How to Create Brand Names That Stick
EAN: 9781523099986
Sprache: Englisch
Von/Mit: Alexandra Watkins

23,40 €*

Lieferzeit 1-2 Wochen

Taschenbuch
Cover: 9783755753421 | Akquise im Vorstandsturm | Die Königsdisziplin im Vertrieb | Buch
Akquise im Vorstandsturm
Die Königsdisziplin im Vertrieb
EAN: 9783755753421
Sprache: Deutsch
Von/Mit: Thomas Menthe (u. a.)

14,99 €*

Lieferzeit 1-2 Werktage

Taschenbuch
Cover: 9783756216611 | wert(e)voll verkaufen | Christian Häring | Taschenbuch | Paperback
wert(e)voll verkaufen
EAN: 9783756216611
Sprache: Deutsch
Von/Mit: Christian Häring

24,00 €*

Lieferzeit 2-4 Werktage

Taschenbuch
Cover: 9780071808057 | The CustomerCentric Selling® Field Guide to Prospecting and...
The CustomerCentric Selling® Field Guide to Prospecting and Business Development
Techniques, Tools, and Exercises to Win More Business
EAN: 9780071808057
Sprache: Englisch
Von/Mit: Gary Walker

25,35 €*

Lieferzeit 1-2 Wochen

Taschenbuch
Cover: 9783691041255 | DIE KRYPTO REVOLUTION | Daniel Keller | Taschenbuch | 240 S. | Deutsch
DIE KRYPTO REVOLUTION
Wie du als erwachter Mensch ein Leben in finanzieller Freiheit durch den Krypto-Markt erreichst
EAN: 9783691041255
Sprache: Deutsch
Von/Mit: Daniel Keller

15,90 €*

Lieferzeit 2-4 Werktage

Diese Website verwendet Cookies, um eine bestmögliche Erfahrung bieten zu können. Mehr Informationen ...