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Englisch
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Beschreibung
Now, more than ever, customer experience plays a pivotal role in the success and longevity of a company. Based on rigorous scientific tools and global data, this book offers a simple but thorough guide on how to master the challenges of the market, and how to deliver superior performance through effective customer experience management.
Now, more than ever, customer experience plays a pivotal role in the success and longevity of a company. Based on rigorous scientific tools and global data, this book offers a simple but thorough guide on how to master the challenges of the market, and how to deliver superior performance through effective customer experience management.
Inhaltsverzeichnis
1. CX: the origins and importance for your business 2. CX strategies and management practices 3. The 5 dimensions of CX management 4. The 3 types of CX management practice 5. Linking practices to profitability 6. Your CX management balance sheet: where are you and where do you want to be? How to get from A (current state) to B - a step-by-step approach. 7. The devil is in the details - only what get measured gets managed 8. Best practice versus next practice 9. Concluding thoughts
Details
Erscheinungsjahr: | 2014 |
---|---|
Fachbereich: | Allgemeines |
Rubrik: | Sozialwissenschaften |
Medium: | Buch |
Inhalt: | Einband - fest (Hardcover) |
ISBN-13: | 9781137375452 |
ISBN-10: | 1137375450 |
Sprache: | Englisch |
Herstellernummer: | 978-1-137-37545-2 |
Autor: | Klaus, Philipp |
Hersteller: |
Palgrave Macmillan
Palgrave Macmillan UK Springer Palgrave Macmillan |
Verantwortliche Person für die EU: | Springer Palgrave Macmillan, Tiergartenstr. 17, D-69121 Heidelberg, buchhandel-buch@springer.com |
Abbildungen: | XIV, 166 p. |
Maße: | 18 x 142 x 219 mm |
Von/Mit: | Philipp Klaus |
Erscheinungsdatum: | 04.12.2014 |
Gewicht: | 0,328 kg |
Inhaltsverzeichnis
1. CX: the origins and importance for your business 2. CX strategies and management practices 3. The 5 dimensions of CX management 4. The 3 types of CX management practice 5. Linking practices to profitability 6. Your CX management balance sheet: where are you and where do you want to be? How to get from A (current state) to B - a step-by-step approach. 7. The devil is in the details - only what get measured gets managed 8. Best practice versus next practice 9. Concluding thoughts
Details
Erscheinungsjahr: | 2014 |
---|---|
Fachbereich: | Allgemeines |
Rubrik: | Sozialwissenschaften |
Medium: | Buch |
Inhalt: | Einband - fest (Hardcover) |
ISBN-13: | 9781137375452 |
ISBN-10: | 1137375450 |
Sprache: | Englisch |
Herstellernummer: | 978-1-137-37545-2 |
Autor: | Klaus, Philipp |
Hersteller: |
Palgrave Macmillan
Palgrave Macmillan UK Springer Palgrave Macmillan |
Verantwortliche Person für die EU: | Springer Palgrave Macmillan, Tiergartenstr. 17, D-69121 Heidelberg, buchhandel-buch@springer.com |
Abbildungen: | XIV, 166 p. |
Maße: | 18 x 142 x 219 mm |
Von/Mit: | Philipp Klaus |
Erscheinungsdatum: | 04.12.2014 |
Gewicht: | 0,328 kg |
Sicherheitshinweis