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Beschreibung

Sales are the lifeblood of the business world and therefore an area of fundamental importance for scholarly research. This concise book analyses current thoughts and emerging practices in sales management research.

Sales are the lifeblood of the business world and therefore an area of fundamental importance for scholarly research. This concise book analyses current thoughts and emerging practices in sales management research.

Über den Autor

Kenneth Le Meunier-FitzHugh is an Associate Professor in Marketing at the University of East Anglia, UK.

Kieran Sheahan is a Lecturer at Technological University, Dublin, Ireland.

Inhaltsverzeichnis

1 Challenges and Changes in Sales 2 Relationship Selling and Value in Sales Interactions 3 Interactions Between Sales and Marketing and The Customer Journey 4 Sales Leadership and Customer Relationship Management (CRM) 5 The Future of Selling in a Virtual and Artificial Intelligence World

Details
Erscheinungsjahr: 2024
Fachbereich: Management
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Inhalt: Einband - flex.(Paperback)
ISBN-13: 9781032555997
ISBN-10: 1032555998
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Le Meunier-Fitzhugh, Kenneth
Sheahan, Kieran
Hersteller: Taylor & Francis Ltd (Sales)
Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße: 216 x 140 x 6 mm
Von/Mit: Kenneth Le Meunier-Fitzhugh (u. a.)
Erscheinungsdatum: 29.11.2024
Gewicht: 0,132 kg
Artikel-ID: 130235896

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