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An applied and practical marketing research text
With a do-it-yourself, hands-on approach, Marketing Research: An Applied Orientation illustrates the interaction between marketing research decisions and marketing management decisions. This text uses a practical six-step framework for conducting marketing research, utilizing a variety of marketing companies to highlight qualitative and quantitative research strategies. The 7th Edition provides current, contemporary, and illustrative material sensitive to user needs. And with detailed emphasis on how to run the SPSS and SAS programs, marketing research students obtain the most extensive help available on this industry.
An applied and practical marketing research text
With a do-it-yourself, hands-on approach, Marketing Research: An Applied Orientation illustrates the interaction between marketing research decisions and marketing management decisions. This text uses a practical six-step framework for conducting marketing research, utilizing a variety of marketing companies to highlight qualitative and quantitative research strategies. The 7th Edition provides current, contemporary, and illustrative material sensitive to user needs. And with detailed emphasis on how to run the SPSS and SAS programs, marketing research students obtain the most extensive help available on this industry.
| Erscheinungsjahr: | 2019 |
|---|---|
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Inhalt: | Kartoniert / Broschiert |
| ISBN-13: | 9781292265636 |
| ISBN-10: | 1292265639 |
| Sprache: | Englisch |
| Autor: | Malhotra, Naresh K |
| Auflage: | 7. Aufl. |
| Hersteller: |
Pearson
Pearson Education |
| Verantwortliche Person für die EU: | Pearson, St.-Martin-Str. 82, D-81541 München, salesde@pearson.com |
| Maße: | 27 x 219 x 274 mm |
| Von/Mit: | Naresh K Malhotra |
| Erscheinungsdatum: | 06.05.2019 |
| Gewicht: | 1,727 kg |
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