Gary Bamossy: Consumer Behaviour

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Cover: 9781292245423 | Consumer Behaviour | A European Perspective | Michael Solomon (u. a.)

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Sprache: Englisch

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Beschreibung

Help your students adopt the contemporary European Consumer mindset with this industry-leading text.

Consumer Behaviour: A European Perspective, 7th Edition provides the most engaging introduction to the field.

With an array of useful new and updated features, it will support your students, offering them the tools necessary to excel in the course.

Help your students adopt the contemporary European Consumer mindset with this industry-leading text.

Consumer Behaviour: A European Perspective, 7th Edition provides the most engaging introduction to the field.

With an array of useful new and updated features, it will support your students, offering them the tools necessary to excel in the course.

Über den Autor

Michael R. Solomon, Ph.D., is a Professor of Marketing in the Haub School of Business at Saint Joseph's University in Philadelphia.

Sï¿½ren Askegaard, Ph.D., is a Professor of Consumption Studies at the University of Southern Denmark.

Margaret K. Hogghold, Ph.D., is the Chair of Consumer Behaviour and Marketing in the Department of Marketing at Lancaster University Management School (LUMS)

Gary J. Bamossy, Ph.D., is a Clinical Professor of Marketing at the McDonough School of Business, Georgetown University, in Washington DC.

Inhaltsverzeichnis

Brief Contents List of case studies Preface About the authors Authors' acknowledgements Publisher's acknowledgements Part A Consumers and the market-place

Chapter 1 Consumer behaviour and consumer society
Chapter 2 Shopping, buying and disposing
Chapter A Case studies

Part B How consumers see the world and themselves

Chapter 3 Perception and meaning
Chapter 4 The self
Chapter 5 Motivation, lifestyles and value
Part B Case Studies

Part C Consumers as decision-makers

Chapter 6 - Learning and memory
Chapter 7 - Attitudes
Chapter 8 - Decision making
Chapter C Case Studies

Part D European Consumers and their social groups

Chapter 9 - Groups and social media
Chapter 10 - European families
Chapter 11 - Income and social class
Chapter D Case Studies

Part E Culture and European Consumers

Chapter 12 - Culture and consumer behaviour
Chapter 13 - Cultural change processes
Chapter E Case Studies

Glossary Indexes

Details

Erscheinungsjahr:	2019
Fachbereich:	Werbung & Marketing
Genre:	Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Taschenbuch
Seiten:	648
Inhalt:	Kartoniert / Broschiert
ISBN-13:	9781292245423
ISBN-10:	1292245425
Sprache:	Englisch
Einband:	Kartoniert / Broschiert
Autor:	Bamossy, Gary Hogg, Margaret Solomon, Michael Askegaard, Soren
Besonderheit:	Unsere Aufsteiger
Hersteller:	Pearson Education Limited
Maße:	265 x 197 x 30 mm
Von/Mit:	Gary Bamossy (u. a.)
Erscheinungsdatum:	27.06.2019
Gewicht:	1,191 kg

preigu-id: 121244522