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Consumer Behaviour: A European Perspective, 7th Edition provides the most engaging introduction to the field.
With an array of useful new and updated features, it will support your students, offering them the tools necessary to excel in the course.
Consumer Behaviour: A European Perspective, 7th Edition provides the most engaging introduction to the field.
With an array of useful new and updated features, it will support your students, offering them the tools necessary to excel in the course.
Michael R. Solomon, Ph.D., is a Professor of Marketing in the Haub School of Business at Saint Joseph's University in Philadelphia.
Søren Askegaard, Ph.D., is a Professor of Consumption Studies at the University of Southern Denmark.
Margaret K. Hogghold, Ph.D., is the Chair of Consumer Behaviour and Marketing in the Department of Marketing at Lancaster University Management School (LUMS)
Gary J. Bamossy, Ph.D., is a Clinical Professor of Marketing at the McDonough School of Business, Georgetown University, in Washington DC.
- Chapter 1 Consumer behaviour and consumer society
- Chapter 2 Shopping, buying and disposing
- Chapter A Case studies
- Chapter 3 Perception and meaning
- Chapter 4 The self
- Chapter 5 Motivation, lifestyles and value
- Part B Case Studies
- Chapter 6 - Learning and memory
- Chapter 7 - Attitudes
- Chapter 8 - Decision making
- Chapter C Case Studies
- Chapter 9 - Groups and social media
- Chapter 10 - European families
- Chapter 11 - Income and social class
- Chapter D Case Studies
- Chapter 12 - Culture and consumer behaviour
- Chapter 13 - Cultural change processes
- Chapter E Case Studies
| Erscheinungsjahr: | 2019 |
|---|---|
| Fachbereich: | Werbung & Marketing |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Inhalt: | Kartoniert / Broschiert |
| ISBN-13: | 9781292245423 |
| ISBN-10: | 1292245425 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: |
Bamossy, Gary
Hogg, Margaret Solomon, Michael Askegaard, Soren |
| Hersteller: | Pearson Education Limited |
| Maße: | 265 x 197 x 30 mm |
| Von/Mit: | Gary Bamossy (u. a.) |
| Erscheinungsdatum: | 27.06.2019 |
| Gewicht: | 1,191 kg |
Michael R. Solomon, Ph.D., is a Professor of Marketing in the Haub School of Business at Saint Joseph's University in Philadelphia.
Søren Askegaard, Ph.D., is a Professor of Consumption Studies at the University of Southern Denmark.
Margaret K. Hogghold, Ph.D., is the Chair of Consumer Behaviour and Marketing in the Department of Marketing at Lancaster University Management School (LUMS)
Gary J. Bamossy, Ph.D., is a Clinical Professor of Marketing at the McDonough School of Business, Georgetown University, in Washington DC.
- Chapter 1 Consumer behaviour and consumer society
- Chapter 2 Shopping, buying and disposing
- Chapter A Case studies
- Chapter 3 Perception and meaning
- Chapter 4 The self
- Chapter 5 Motivation, lifestyles and value
- Part B Case Studies
- Chapter 6 - Learning and memory
- Chapter 7 - Attitudes
- Chapter 8 - Decision making
- Chapter C Case Studies
- Chapter 9 - Groups and social media
- Chapter 10 - European families
- Chapter 11 - Income and social class
- Chapter D Case Studies
- Chapter 12 - Culture and consumer behaviour
- Chapter 13 - Cultural change processes
- Chapter E Case Studies
| Erscheinungsjahr: | 2019 |
|---|---|
| Fachbereich: | Werbung & Marketing |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Inhalt: | Kartoniert / Broschiert |
| ISBN-13: | 9781292245423 |
| ISBN-10: | 1292245425 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: |
Bamossy, Gary
Hogg, Margaret Solomon, Michael Askegaard, Soren |
| Hersteller: | Pearson Education Limited |
| Maße: | 265 x 197 x 30 mm |
| Von/Mit: | Gary Bamossy (u. a.) |
| Erscheinungsdatum: | 27.06.2019 |
| Gewicht: | 1,191 kg |
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