The Price Negotiation Playbook | Buch

Cover: 9780989723824 | The Price Negotiation Playbook | Joanne M Smith | Buch | Englisch

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Sprache: Englisch

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Beschreibung

The best companies know the ability to negotiate-to close the deal at the right price - is the top skill for success in today's competitive environment. They invest in sales negotiation skills yet neglect price negotiation skills. B2B pricing has never been as challenging as it is now. and pricing has a far bigger impact on profits than volume.

Über den Autor

Joanne Smith spent over 20 years driving profitability from a variety of business, marketing, and pricing leadership roles inside of DuPont. As the Corporate Director of Marketing and Pricing at DuPont, she headed a highly innovative pricing team that influenced senior leaders including those in the marketing and sales organizations to adopt new, bold pricing approaches. Currently, she is president of Price to Profits Consulting ([...] which assists B2B companies in transforming their pricing performance to enhance long-term profitability. Joanne is the author of "The Pricing and Profit Playbook". She teaches pricing courses, as well as provides keynote speeches, around the world. Joanne resides in Avondale, Pennsylvania.

Details

Erscheinungsjahr:	2018
Fachbereich:	Werbung & Marketing
Genre:	Importe , Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Buch
ISBN-13:	9780989723824
ISBN-10:	0989723828
Sprache:	Englisch
Einband:	Gebunden
Autor:	Smith, Joanne M
Hersteller:	Touchladybirdlucky Studios
Verantwortliche Person für die EU:	Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße:	229 x 152 x 18 mm
Von/Mit:	Joanne M Smith
Erscheinungsdatum:	16.03.2018
Gewicht:	0,513 kg