Dipak C. Jain: Marketing Moves | Buch

Cover: 9781578516001 | Marketing Moves | A New Approach to Profits, Growth, and Renewal

Dekorationsartikel gehören nicht zum Leistungsumfang.

Sprache: Englisch

42,95 €

inkl. MwSt.

Versandkostenfrei per Post / DHL

Lieferzeit 1-2 Wochen

Kategorien:

Beschreibung

The new realities of the market place require a new set of tools and concepts. This guide provides a comprehensive way by offering a framework for embedding marketing into corporate strategy.

Über den Autor

Philip Kotler is the S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University in Chicago. Dipak C. Jain is Dean of the Kellogg School of Management. Suvit Maesincee is a Professor of Marketing at the Sasin Graduate Institute of Business Administration at Chulalongkorn University in Bangkok, Thailand.

Inhaltsverzeichnis

Contents
Preface and Acknowledgments

Part One Reshaping Marketing for the Digital Economy
1 Positioning Marketing as the Driver in the Digital Economy
2 Formulating a Market-Renewal Strategy

Part Two Creating Competitive Platforms
3 Identifying Market Opportunities
4 Designing Winning Market Offerings
5 Designing the Business Architecture
6 Building the Business Infrastructure and Capabilities
7 Designing the Marketing Activities
8 Designing the Operational Systems
9 Achieving Profits and Growth through Market Renewal
Notes
Index
About the Authors

Details

Erscheinungsjahr:	2001
Fachbereich:	Werbung & Marketing
Genre:	Importe , Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Buch
Inhalt:	Gebunden
ISBN-13:	9781578516001
ISBN-10:	1578516005
Sprache:	Englisch
Einband:	Gebunden
Autor:	Jain, Dipak C. Kotler, Philip Maesincee, Suvit
Hersteller:	Harvard Business Review Press
Verantwortliche Person für die EU:	Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße:	240 x 164 x 24 mm
Von/Mit:	Dipak C. Jain (u. a.)
Erscheinungsdatum:	01.07.2001
Gewicht:	0,462 kg