Shawn Casemore is a consultant, speaker, and advisor. He is the Owner and Founder of Casemore and Co Inc., a global consulting firm that has attracted clients such as Bosch, NGK, Tim Hortons, Pepsi Co, Kids Help Phone and Sick Kids, and over 200 other leading organizations. In addition, he's served on several boards, including the Canadian Association of Professional Speakers, Canadian Association of Family-Owned Enterprises, and Excellence in Manufacturing Consortium. His speaking typically includes over two dozen keynotes each year at major conferences, and he's lectured at institutions such as the University of Waterloo and Humber Institute of Technology and Advanced Learning. Shawn's publishing includes hundreds of articles in print and online for publications such as Forbes, Fast Company, Chief Executive, Industry Week, PLANT Magazine, and The Globe and Mail. He's also written four commercially published books, including his most recent, The Unstoppable Sales Team (Taylor and Francis, 2023).

Part 1: Selling is an Inside Job Chapter 1: How Your Customers Buy Has Changed Chapter 2: Your Secret Ingredient to Multiply Sales Chapter 3: Why Your Sales Are Stagnant Chapter 4: Selling Today is a Team Sport Part 2: Your 4.68X Selling Opportunity Chapter 5: The Initial Sale is Small Potatoes Chapter 6: Good: Every Good Sale Deserves an Upsell Chapter 7: Better: Introduce Creative Cross-Selling Chapter 8: Best: Generating Unstoppable Referrals Part 3: Building Momentum with Your Sales Multiplier Formula Chapter 9: The Foundation: Build A Sales Centric Culture Chapter 10: Foundation: Design Your Sales Multiplier Formula Chapter 11: Testing: Implement Your New Sales Multiplier Formula Chapter 12: Winning the Race for New Customers