Bernard Jaworski: The Organic Growth Playbook

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Cover: 9781839826870 | The Organic Growth Playbook | Bernard Jaworski (u. a.) | Taschenbuch

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Sprache: Englisch

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Beschreibung

Conventional marketing strategies that focus on product differentiation and positioning often fail to deliver faster growth. In this re-published book, Jaworski and Lurie offer a novel approach to this problem of growth.

Über den Autor

Bernard Jaworski is the Peter F. Drucker Chair at the Drucker School of Management. He has published extensively in the most highly regarded marketing journals and has been ranked among the most highly cited scholars in the field of marketing. He has won all three major awards from the Journal of Marketing - the Maynard, Alpha Kappa Psi, and Jagdish Sheth Award - as well as several other awards. For 10 years he was a senior partner at Monitor Group, a global management consulting firm, where he helped lead several large-scale transformations of marketing at Fortune 500 firms.

Bob Lurie is Vice President, Corporate Strategy, for Eastman. Prior to joining Eastman, he was a senior partner, then Co-Managing Partner of Monitor Group. He founded Monitor's marketing and growth practice, and was the architect of the innovative approach to organic growth that fueled its success and laid the groundwork for the Organic Growth Playbook. Over his career, he worked with scores of CEOs and GMs, in nearly every sector and part of the world to create successful growth strategies and help them adopt the approach organization-wide. Bob was a Phi Beta Kappa from Amherst College and earned his PhD. in economics from Yale University.

Erscheinungsjahr:	2020
Fachbereich:	Management
Genre:	Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Taschenbuch
Seiten:	306
Inhalt:	Kartoniert / Broschiert
ISBN-13:	9781839826870
ISBN-10:	1839826878
Sprache:	Englisch
Ausstattung / Beilage:	Paperback
Einband:	Kartoniert / Broschiert
Autor:	Jaworski, Bernard Lurie, Bob
Besonderheit:	Unsere Aufsteiger
Hersteller:	Emerald Publishing Limited
Maße:	229 x 152 x 17 mm
Von/Mit:	Bernard Jaworski (u. a.)
Erscheinungsdatum:	03.08.2020
Gewicht:	0,446 kg

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