Dr. Claudio Saavedra is a Professor of Advanced Industrial Marketing at NORDAKADEMIE Graduate School, Hamburg. Professor Saavedra has also conducted teaching and workshops for US-American Louisville University in Panama and for Pontificia Universidad Católica de Chile. In addition, he has been invited as a speaker in international seminars in conjunction with other global Industrial Marketing Centres, such as triple-accredited Grande École EMLYON Business School in France and The Corporate Development Institute in North Carolina, USA.

He has also been actively involved in business through international consultancy and direct experience as a senior manager in industrial companies for over 15 years. His prior experience in line management and his on-going consulting practise has proved to be highly useful for the real-world applicability of his academic thinking.

As a researcher, he has developed novel concepts and B2B marketing techniques for practitioners. Among these are: Industrial Market Research ((c) The Discovery Team), Industrial Market Segmentation, Technical Product Development, Technical Product Market Launching, Industrial Distribution, Technical Product Branding, Pricing in Industrial Markets, and Business to Business relationship. He has authorship in topics such as intercompany relationship metric bonding and the metrical evaluation of industrial salesforce performance.

After his Bachelor education in Chile and New York and his Master's Degree in a co-joint programme with Wharton Business School, Pennsylvania, USA, Claudio Saavedra obtained his Ph.D. from Dartmouth College, USA. He later pursued post-doctoral work at Université de Genève in Switzerland.

Provides new concepts and best practices for the most relevant issues in industrial marketing

Elaborates on the Discovery Team© as a multidisciplinary methodology to performing in-depth customer visits

Explains industrial marketing from a technical and global perspective

Explores the implementation of protocols based on practitioners' in-field experiences

Casts new light on marketing and sales organizational design

Includes supplementary material: [...]

Chapter 1 The Fight Against Corporate Autism In Industrial Companies.- Chapter 2 Misinterpreting Customer Orientation.- Chapter 3 A Conceptual Framework For Understanding Technical Products.- Chapter 4 Exploring Industrial Markets.- Chapter 5 Industrial Market Segmentation.- Chapter 6 Industrial Product Design And Development.- Chapter 7 Organizing An Industrial Company's Marketing And Sales Department.- Chapter 8 The Industrial Sales Force.- Chapter 9 The Distribution Of Technical Products.- Chapter 10 Industrial Branding.- Chapter 11 Pricing Technical Products.- Chapter 12 Introducing New Technical Products Into The Market.