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Market Entry into the USA
Why European Companies Fail and How to Succeed
Taschenbuch von Ralf Drews (u. a.)
Sprache: Englisch

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Beschreibung
This book connects a buying psychology driven by American beliefs and values with a company's go-to market strategy, the goal being to sensitize readers to how the cultural values of a particular country or region can impact the business environment. The book also addresses the reasons behind these differences and therefore begins with a detailed cultural comparison of the United States and Europe, and assessments of how these characteristics impact their respective markets and customer behavior differently.

Another aspect that sets this book apart is that it argues for sound decision-making processes as the first priority in any international business strategy. Readers are provided detailed insights into the variables a European company needs to understand before it makes its "go/no-go" decision, along with the tools needed to evaluate the probability of success and the risks of going to market. Once a company decides to enter the US market, the book then offers a highly customer-centric approach to developing and executing an effective market strategy.

This book connects a buying psychology driven by American beliefs and values with a company's go-to market strategy, the goal being to sensitize readers to how the cultural values of a particular country or region can impact the business environment. The book also addresses the reasons behind these differences and therefore begins with a detailed cultural comparison of the United States and Europe, and assessments of how these characteristics impact their respective markets and customer behavior differently.

Another aspect that sets this book apart is that it argues for sound decision-making processes as the first priority in any international business strategy. Readers are provided detailed insights into the variables a European company needs to understand before it makes its "go/no-go" decision, along with the tools needed to evaluate the probability of success and the risks of going to market. Once a company decides to enter the US market, the book then offers a highly customer-centric approach to developing and executing an effective market strategy.

Inhaltsverzeichnis
The Case for Culture in Expansion Strategy.- Your Company's Value Proposition in the US.- Defining and Exploring in the US Market.- Determining the Organization's Cultural Fit in the US.- Ready to Go to the US? - Key Strategic Steps.- Sustaining Your Business Investment in the US.
Details
Erscheinungsjahr: 2016
Fachbereich: Werbung & Marketing
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Seiten: 125
Originaltitel: Unternehmenserfolg in den USA
Inhalt: xviii
125 S.
33 s/w Illustr.
125 p. 33 illus.
ISBN-13: 9783319373270
ISBN-10: 3319373277
Sprache: Englisch
Herstellernummer: 978-3-319-37327-0
Ausstattung / Beilage: Previously published in hardcover
Autor: Drews, Ralf
Lamson, Melissa
Auflage: Softcover reprint of the original 1st ed. 2016
Hersteller: Springer
SpringerGabler
Springer, Berlin
Springer International Publishing
Abbildungen: XVIII, 125 p. 33 illus.
Maße: 8 x 155 x 235 mm
Von/Mit: Ralf Drews (u. a.)
Erscheinungsdatum: 22.10.2016
Gewicht: 0,232 kg
preigu-id: 111861936
Inhaltsverzeichnis
The Case for Culture in Expansion Strategy.- Your Company's Value Proposition in the US.- Defining and Exploring in the US Market.- Determining the Organization's Cultural Fit in the US.- Ready to Go to the US? - Key Strategic Steps.- Sustaining Your Business Investment in the US.
Details
Erscheinungsjahr: 2016
Fachbereich: Werbung & Marketing
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Seiten: 125
Originaltitel: Unternehmenserfolg in den USA
Inhalt: xviii
125 S.
33 s/w Illustr.
125 p. 33 illus.
ISBN-13: 9783319373270
ISBN-10: 3319373277
Sprache: Englisch
Herstellernummer: 978-3-319-37327-0
Ausstattung / Beilage: Previously published in hardcover
Autor: Drews, Ralf
Lamson, Melissa
Auflage: Softcover reprint of the original 1st ed. 2016
Hersteller: Springer
SpringerGabler
Springer, Berlin
Springer International Publishing
Abbildungen: XVIII, 125 p. 33 illus.
Maße: 8 x 155 x 235 mm
Von/Mit: Ralf Drews (u. a.)
Erscheinungsdatum: 22.10.2016
Gewicht: 0,232 kg
preigu-id: 111861936
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