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Another aspect that sets this book apart is that it argues for sound decision-making processes as the first priority in any international business strategy. Readers are provided detailed insights into the variables a European company needs to understand before it makes its "go/no-go" decision, along with the tools needed to evaluate the probability of success and the risks of going to market. Once a company decides to enter the US market, the book then offers a highly customer-centric approach to developing and executing an effective market strategy.
Another aspect that sets this book apart is that it argues for sound decision-making processes as the first priority in any international business strategy. Readers are provided detailed insights into the variables a European company needs to understand before it makes its "go/no-go" decision, along with the tools needed to evaluate the probability of success and the risks of going to market. Once a company decides to enter the US market, the book then offers a highly customer-centric approach to developing and executing an effective market strategy.
Erscheinungsjahr: | 2016 |
---|---|
Fachbereich: | Werbung & Marketing |
Genre: | Wirtschaft |
Rubrik: | Recht & Wirtschaft |
Medium: | Taschenbuch |
Seiten: | 125 |
Originaltitel: | Unternehmenserfolg in den USA |
Inhalt: |
xviii
125 S. 33 s/w Illustr. 125 p. 33 illus. |
ISBN-13: | 9783319373270 |
ISBN-10: | 3319373277 |
Sprache: | Englisch |
Herstellernummer: | 978-3-319-37327-0 |
Ausstattung / Beilage: | Previously published in hardcover |
Autor: |
Drews, Ralf
Lamson, Melissa |
Auflage: | Softcover reprint of the original 1st ed. 2016 |
Hersteller: |
Springer
SpringerGabler Springer, Berlin Springer International Publishing |
Abbildungen: | XVIII, 125 p. 33 illus. |
Maße: | 8 x 155 x 235 mm |
Von/Mit: | Ralf Drews (u. a.) |
Erscheinungsdatum: | 22.10.2016 |
Gewicht: | 0,232 kg |
Erscheinungsjahr: | 2016 |
---|---|
Fachbereich: | Werbung & Marketing |
Genre: | Wirtschaft |
Rubrik: | Recht & Wirtschaft |
Medium: | Taschenbuch |
Seiten: | 125 |
Originaltitel: | Unternehmenserfolg in den USA |
Inhalt: |
xviii
125 S. 33 s/w Illustr. 125 p. 33 illus. |
ISBN-13: | 9783319373270 |
ISBN-10: | 3319373277 |
Sprache: | Englisch |
Herstellernummer: | 978-3-319-37327-0 |
Ausstattung / Beilage: | Previously published in hardcover |
Autor: |
Drews, Ralf
Lamson, Melissa |
Auflage: | Softcover reprint of the original 1st ed. 2016 |
Hersteller: |
Springer
SpringerGabler Springer, Berlin Springer International Publishing |
Abbildungen: | XVIII, 125 p. 33 illus. |
Maße: | 8 x 155 x 235 mm |
Von/Mit: | Ralf Drews (u. a.) |
Erscheinungsdatum: | 22.10.2016 |
Gewicht: | 0,232 kg |