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Cover: 9781544507361 | Impact Beyond the Game | Malcolm Lemmons | Taschenbuch | Paperback
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Impact Beyond the Game
How Athletes Can Build Influence, Monetize Their Brand, and Create a Legacy
Taschenbuch von Malcolm Lemmons
Sprache: Englisch

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Beschreibung
In today's world, any athlete can grow a sizable following on social media, which sets them up to have a strong personal brand. However, this is only the first step. To develop a fully formed brand that allows you to monetize your following, create additional career opportunities, and prepare for life after sports, you need a 360-degree view of the opportunity you have and expert advice on how to seize it.It was late in the game when Malcolm Lemmons learned how to build his personal brand and leverage his influence as an athlete. Now, he wants to help his fellow athletes develop their brand while they're still playing.
Impact Beyond the Game explains why you need a personal brand, helps you lay the foundation for your own, and teaches strategies and tactics you can use online and offline to build and monetize your brand. From landing sponsorship deals and speaking opportunities, to learning how to weigh in on social issues appropriately, Malcolm prepares you for your second career and helps you build a legacy that will endure.
In today's world, any athlete can grow a sizable following on social media, which sets them up to have a strong personal brand. However, this is only the first step. To develop a fully formed brand that allows you to monetize your following, create additional career opportunities, and prepare for life after sports, you need a 360-degree view of the opportunity you have and expert advice on how to seize it.It was late in the game when Malcolm Lemmons learned how to build his personal brand and leverage his influence as an athlete. Now, he wants to help his fellow athletes develop their brand while they're still playing.
Impact Beyond the Game explains why you need a personal brand, helps you lay the foundation for your own, and teaches strategies and tactics you can use online and offline to build and monetize your brand. From landing sponsorship deals and speaking opportunities, to learning how to weigh in on social issues appropriately, Malcolm prepares you for your second career and helps you build a legacy that will endure.
Details
Erscheinungsjahr: 2020
Fachbereich: Werbung & Marketing
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Inhalt: Kartoniert / Broschiert
ISBN-13: 9781544507361
ISBN-10: 1544507364
Sprache: Englisch
Ausstattung / Beilage: Paperback
Einband: Kartoniert / Broschiert
Autor: Lemmons, Malcolm
Hersteller: Prolific Publishing
Maße: 216 x 140 x 13 mm
Von/Mit: Malcolm Lemmons
Erscheinungsdatum: 21.07.2020
Gewicht: 0,309 kg
Artikel-ID: 118480542
Details
Erscheinungsjahr: 2020
Fachbereich: Werbung & Marketing
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Inhalt: Kartoniert / Broschiert
ISBN-13: 9781544507361
ISBN-10: 1544507364
Sprache: Englisch
Ausstattung / Beilage: Paperback
Einband: Kartoniert / Broschiert
Autor: Lemmons, Malcolm
Hersteller: Prolific Publishing
Maße: 216 x 140 x 13 mm
Von/Mit: Malcolm Lemmons
Erscheinungsdatum: 21.07.2020
Gewicht: 0,309 kg
Artikel-ID: 118480542
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