The Impact of Electronic Mail on Business ...

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Sprache: Englisch

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Beschreibung

Based on a variety of methods such as interviews, questionnaires, and corpus-based research, the book investigates the impact of electronic mail on several aspects of organizational behavior. These include, among other fields, e-mail marketing, customer relationship management, and hierarchical structures. Furthermore, the thesis presents research findings which show that diligence - or the lack thereof - can still win - or lose - contracts even in the age of electronic communication. The study deals exclusively with native-speaker communication to exclude any distortions deriving from non-native language problems and inaccuracies. Finally, mainstream e-mail guidelines are examined and compared to the way in which they are handled and perceived in real business life.

Über den Autor

The Author: Alexander Beer, born and bred in Vienna in 1969, received his Master's and Ph.D. degrees in Commerce from the Vienna University of Economics and Business Administration. To broaden his horizon, he also started a couple of other studies on the side (translation, law). Since 1991 he has been an assistant professor of Business English at his Alma Mater.

Inhaltsverzeichnis

Contents: What impact does the rise of e-communication have on the way in which organizations are structured (e.g., hierarchy, flow of communication)? - How does the relevant literature (style guides, etc.) treat the composition of electronic mails and in what way does this treatment differ from 'real life'? - What are the consequences - if any - of language errors and omissions on the volume and quality of business transactions?

Erscheinungsjahr:	2004
Genre:	Allg. & vergl. Sprachwissenschaft , Geisteswissenschaften , Kunst , Musik
Rubrik:	Sprachwissenschaft
Medium:	Taschenbuch
ISBN-13:	9783631501337
ISBN-10:	3631501331
Sprache:	Englisch
Herstellernummer:	50133
Einband:	Kartoniert / Broschiert
Autor:	Beer, Alexander
Auflage:	1. Auflage
Hersteller:	Peter Lang
Verantwortliche Person für die EU:	Lang, Peter GmbH, Gontardstr. 11, D-10178 Berlin, r.boehm-korff@peterlang.com
Maße:	210 x 148 x 15 mm
Von/Mit:	Alexander Beer
Erscheinungsdatum:	20.01.2004
Gewicht:	0,336 kg