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Packed with tips and tricks used by the pros, this valuable resource teaches you to promote products and services, build brands, and write copy that boosts your company’s bottom line. Features expert strategies for you to:
-Write compelling headlines, tag lines, and leads
-Avoid common copywriting mistakes
-Strengthen brand development
-Start a freelance copywriting business
-Write copy for all media-print, radio, TV, and websites
Whether you’re a professional copywriter or just starting out, The Everything Guide to Writing Copy will inspire you to create innovative, sales-generating advertising and marketing pieces.
Packed with tips and tricks used by the pros, this valuable resource teaches you to promote products and services, build brands, and write copy that boosts your company’s bottom line. Features expert strategies for you to:
-Write compelling headlines, tag lines, and leads
-Avoid common copywriting mistakes
-Strengthen brand development
-Start a freelance copywriting business
-Write copy for all media-print, radio, TV, and websites
Whether you’re a professional copywriter or just starting out, The Everything Guide to Writing Copy will inspire you to create innovative, sales-generating advertising and marketing pieces.
| Erscheinungsjahr: | 2007 |
|---|---|
| Fachbereich: | Werbung & Marketing |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Seiten: | 322 |
| ISBN-13: | 9781598692518 |
| ISBN-10: | 1598692518 |
| Sprache: | Englisch |
| Ausstattung / Beilage: | Paperback |
| Einband: | Kartoniert / Broschiert |
| Autor: | Slaunwhite, Steve |
| Hersteller: | Adams Media |
| Maße: | 254 x 203 x 17 mm |
| Von/Mit: | Steve Slaunwhite |
| Erscheinungsdatum: | 14.06.2007 |
| Gewicht: | 0,694 kg |
| Erscheinungsjahr: | 2007 |
|---|---|
| Fachbereich: | Werbung & Marketing |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Seiten: | 322 |
| ISBN-13: | 9781598692518 |
| ISBN-10: | 1598692518 |
| Sprache: | Englisch |
| Ausstattung / Beilage: | Paperback |
| Einband: | Kartoniert / Broschiert |
| Autor: | Slaunwhite, Steve |
| Hersteller: | Adams Media |
| Maße: | 254 x 203 x 17 mm |
| Von/Mit: | Steve Slaunwhite |
| Erscheinungsdatum: | 14.06.2007 |
| Gewicht: | 0,694 kg |
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