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The Everything Guide to Writing Copy
From Ads and Press Release to On-Air and Online Promos--All You Need to Create Copy That Sells!
Taschenbuch von Steve Slaunwhite
Sprache: Englisch

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Beschreibung
The Everything Guide to Writing Copy is a step-by-step guide to writing effective copy for a variety of media including print, web, radio, trade journals, and much more.

Packed with tips and tricks used by the pros, this valuable resource teaches you to promote products and services, build brands, and write copy that boosts your company’s bottom line. Features expert strategies for you to:
-Write compelling headlines, tag lines, and leads
-Avoid common copywriting mistakes
-Strengthen brand development
-Start a freelance copywriting business
-Write copy for all media-print, radio, TV, and websites

Whether you’re a professional copywriter or just starting out, The Everything Guide to Writing Copy will inspire you to create innovative, sales-generating advertising and marketing pieces.
The Everything Guide to Writing Copy is a step-by-step guide to writing effective copy for a variety of media including print, web, radio, trade journals, and much more.

Packed with tips and tricks used by the pros, this valuable resource teaches you to promote products and services, build brands, and write copy that boosts your company’s bottom line. Features expert strategies for you to:
-Write compelling headlines, tag lines, and leads
-Avoid common copywriting mistakes
-Strengthen brand development
-Start a freelance copywriting business
-Write copy for all media-print, radio, TV, and websites

Whether you’re a professional copywriter or just starting out, The Everything Guide to Writing Copy will inspire you to create innovative, sales-generating advertising and marketing pieces.
Über den Autor
An Adams Media author.
Details
Erscheinungsjahr: 2007
Fachbereich: Werbung & Marketing
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
ISBN-13: 9781598692518
ISBN-10: 1598692518
Sprache: Englisch
Ausstattung / Beilage: Paperback
Einband: Kartoniert / Broschiert
Autor: Slaunwhite, Steve
Hersteller: Adams Media
Maße: 254 x 203 x 17 mm
Von/Mit: Steve Slaunwhite
Erscheinungsdatum: 14.06.2007
Gewicht: 0,694 kg
Artikel-ID: 109313755
Über den Autor
An Adams Media author.
Details
Erscheinungsjahr: 2007
Fachbereich: Werbung & Marketing
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
ISBN-13: 9781598692518
ISBN-10: 1598692518
Sprache: Englisch
Ausstattung / Beilage: Paperback
Einband: Kartoniert / Broschiert
Autor: Slaunwhite, Steve
Hersteller: Adams Media
Maße: 254 x 203 x 17 mm
Von/Mit: Steve Slaunwhite
Erscheinungsdatum: 14.06.2007
Gewicht: 0,694 kg
Artikel-ID: 109313755
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