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The Digital Marketing Planner
Your Step-by-Step Guide
Taschenbuch von Annmarie Hanlon
Sprache: Englisch

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Beschreibung
A step-by-step, interactive journey through the process of creating your digital marketing plan ¿ from creating the strategy and objectives to planning resources and presenting your work.
A step-by-step, interactive journey through the process of creating your digital marketing plan ¿ from creating the strategy and objectives to planning resources and presenting your work.
Über den Autor
Annmarie Hanlon teaches Digital and Social Media Marketing at the Cranfield School of Management and is a practitioner working on digital marketing strategy and social media projects with regional, national and international organisations.

Originally a graduate in French and Linguistics, she subsequently gained a Masters in Business Administration, focusing on marketing planning. She studied for the Chartered Institute of Marketing Diploma for which she won the Worshipful Company of Marketors' award for the best worldwide results. As an early adopter, working in 'online marketing' since 1990, Dr Hanlon is a Fellow of the Chartered Institute of Marketing, a Member of the Marketing Institute Ireland and a Liveryman of the Worshipful Company of Marketors. A past winner of the Mais Scholarship, her research interests include the strategic use of digital marketing and social media in organisations, differences in practice between generations and ethical issues in practice.

Annmarie's SAGE textbooks include Digital Marketing, Strategic Planning and Integration and The Digital Marketing Planner.

Follow her updates on Twitter [...]
Inhaltsverzeichnis
Step 1: Assess the background
Step 2: Analyse the audience
Step 3: Create a digital marketing strategy
Step 4: Construct the objectives
Step 5: Justify the resources
Step 6: Build the action plan
Step 7: Evaluate the plan
Step 8: Present the plan
Details
Erscheinungsjahr: 2022
Fachbereich: Werbung & Marketing
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Seiten: 162
Inhalt: Kartoniert / Broschiert
ISBN-13: 9781529742787
ISBN-10: 1529742781
Sprache: Englisch
Ausstattung / Beilage: Paperback
Einband: Kartoniert / Broschiert
Autor: Hanlon, Annmarie
Redaktion: Hanlon, Annmarie
Hersteller: SAGE Publications Ltd
Maße: 210 x 148 x 10 mm
Von/Mit: Annmarie Hanlon
Erscheinungsdatum: 29.01.2022
Gewicht: 0,219 kg
preigu-id: 120531805
Über den Autor
Annmarie Hanlon teaches Digital and Social Media Marketing at the Cranfield School of Management and is a practitioner working on digital marketing strategy and social media projects with regional, national and international organisations.

Originally a graduate in French and Linguistics, she subsequently gained a Masters in Business Administration, focusing on marketing planning. She studied for the Chartered Institute of Marketing Diploma for which she won the Worshipful Company of Marketors' award for the best worldwide results. As an early adopter, working in 'online marketing' since 1990, Dr Hanlon is a Fellow of the Chartered Institute of Marketing, a Member of the Marketing Institute Ireland and a Liveryman of the Worshipful Company of Marketors. A past winner of the Mais Scholarship, her research interests include the strategic use of digital marketing and social media in organisations, differences in practice between generations and ethical issues in practice.

Annmarie's SAGE textbooks include Digital Marketing, Strategic Planning and Integration and The Digital Marketing Planner.

Follow her updates on Twitter [...]
Inhaltsverzeichnis
Step 1: Assess the background
Step 2: Analyse the audience
Step 3: Create a digital marketing strategy
Step 4: Construct the objectives
Step 5: Justify the resources
Step 6: Build the action plan
Step 7: Evaluate the plan
Step 8: Present the plan
Details
Erscheinungsjahr: 2022
Fachbereich: Werbung & Marketing
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Seiten: 162
Inhalt: Kartoniert / Broschiert
ISBN-13: 9781529742787
ISBN-10: 1529742781
Sprache: Englisch
Ausstattung / Beilage: Paperback
Einband: Kartoniert / Broschiert
Autor: Hanlon, Annmarie
Redaktion: Hanlon, Annmarie
Hersteller: SAGE Publications Ltd
Maße: 210 x 148 x 10 mm
Von/Mit: Annmarie Hanlon
Erscheinungsdatum: 29.01.2022
Gewicht: 0,219 kg
preigu-id: 120531805
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