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Now Moore's partner, Paul Wiefels, analyses and clarifies the ideas covered in these bestsellers with a step-by-step field guide organized around three major concepts:
* How high-tech market develop
* How to specify a winning market development strategy
* How to plan go-to-market programmes at different points in the life cycle.
Wiefels' back-to-basics approach presents a series of models, tools and frameworks that management teams can adapt to increase market share and create a sustainable platform for increasing shareholder value. The Chasm Companion reveals formulas drawn from real life that can be - and are being - used to stay on top in any economic climate.
Now Moore's partner, Paul Wiefels, analyses and clarifies the ideas covered in these bestsellers with a step-by-step field guide organized around three major concepts:
* How high-tech market develop
* How to specify a winning market development strategy
* How to plan go-to-market programmes at different points in the life cycle.
Wiefels' back-to-basics approach presents a series of models, tools and frameworks that management teams can adapt to increase market share and create a sustainable platform for increasing shareholder value. The Chasm Companion reveals formulas drawn from real life that can be - and are being - used to stay on top in any economic climate.
Back to Basics.
The Basis for Strategy Decisions.
The Early Market.
The Chasm.
The Bowling Alley.
The Tornado.
Main Street.
Part 2: Developing a Strategy.
Finding Your Place on the Technology Adoption Life Cycle.
Assessing the Sources and Impact of Discontinuity.
Building a Market Development Strategy.
Market Development Strategy Research: Market Creation Variables.
Market Development Strategy Research: Market Attractiveness Variables.
Market Development Strategy Research: Market Penetration Variables.
Part 3: Taking the Market Development Strategy to Market.
Strategy Validation.
Whole Product Management.
Marketing Communications Planning.
Field Engagement Strategy.
Epilogue: Using This Book.
Appendix.
Worksheets.
| Erscheinungsjahr: | 2005 |
|---|---|
| Fachbereich: | Management |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Seiten: | 352 |
| Inhalt: | 348 S. |
| ISBN-13: | 9781841124681 |
| ISBN-10: | 1841124680 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: | Wiefels, Paul |
| Hersteller: |
Wiley
John Wiley & Sons |
| Maße: | 212 x 174 x 32 mm |
| Von/Mit: | Paul Wiefels |
| Erscheinungsdatum: | 12.09.2005 |
| Gewicht: | 0,554 kg |
Back to Basics.
The Basis for Strategy Decisions.
The Early Market.
The Chasm.
The Bowling Alley.
The Tornado.
Main Street.
Part 2: Developing a Strategy.
Finding Your Place on the Technology Adoption Life Cycle.
Assessing the Sources and Impact of Discontinuity.
Building a Market Development Strategy.
Market Development Strategy Research: Market Creation Variables.
Market Development Strategy Research: Market Attractiveness Variables.
Market Development Strategy Research: Market Penetration Variables.
Part 3: Taking the Market Development Strategy to Market.
Strategy Validation.
Whole Product Management.
Marketing Communications Planning.
Field Engagement Strategy.
Epilogue: Using This Book.
Appendix.
Worksheets.
| Erscheinungsjahr: | 2005 |
|---|---|
| Fachbereich: | Management |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Seiten: | 352 |
| Inhalt: | 348 S. |
| ISBN-13: | 9781841124681 |
| ISBN-10: | 1841124680 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: | Wiefels, Paul |
| Hersteller: |
Wiley
John Wiley & Sons |
| Maße: | 212 x 174 x 32 mm |
| Von/Mit: | Paul Wiefels |
| Erscheinungsdatum: | 12.09.2005 |
| Gewicht: | 0,554 kg |
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