Successful Employee Communications

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Sprache: Englisch

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Beschreibung

Understand how to align your communication to your organization's goals, strategy and brand values effectively, to increase employee engagement and make a real difference to the success of your business.

Über den Autor

Sue Dewhurst, based in Shropshire, UK, spent 20 years working as a senior internal communicator and for the past decade focused on learning and development, serving as an internal communications trainer and coach. Her models and frameworks are used in organizations worldwide.

Inhaltsverzeichnis

Chapter - 01: Making the case for employee communications - Understanding the value leading practitioners add; Chapter - 02: Conducting your own employee communications audit - Tools and tips from experts; Chapter - 03: Setting objectives - Considerations and templates that work based on real life examples; Chapter - 04: Understanding your audience - Building a realistic profile of your workforce and how to use it; Chapter - 05: Defining your messages - Insights from pros on why it matters, how to define them, get them agreed and stick to them; Chapter - 06: Channel choices for employee communications - What to consider when choosing and using methods; Chapter - 07: Line managers as communicators - How to help them add the most value; Chapter - 08: Making it happen - Overcoming obstacles and project management when implementing employee communications; Chapter - 09: Change and transformation - Understanding the differences for effective employee communication; Chapter - 10: The Changing Nature of Work and the Workplace; Chapter - 11: Listening and Employee Voice; Chapter - 12: Communicating in tough times - Preparing leaders for delivering tough messages; Chapter - 13: Is it working? - Evaluation and measurement of an employee communication strategy that adds value; Chapter - 14: Communicating on purpose - Helping employees find meaning in the modern workplace

Erscheinungsjahr:	2022
Fachbereich:	Werbung & Marketing
Genre:	Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Taschenbuch
Seiten:	328
Inhalt:	Kartoniert / Broschiert
ISBN-13:	9781398604483
ISBN-10:	1398604488
Sprache:	Englisch
Einband:	Kartoniert / Broschiert
Autor:	Dewhurst, Sue Fitzpatrick, Liam
Auflage:	2nd edition
Hersteller:	Kogan Page
Maße:	233 x 157 x 27 mm
Von/Mit:	Sue Dewhurst (u. a.)
Erscheinungsdatum:	26.04.2022
Gewicht:	0,648 kg

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