Hesham Dinana has over 30 years of working experience in strategy, marketing, information technology, customer care and hi-tech manufacturing. In addition, he has more than 15 years of teaching experience both in undergraduate and graduate degree levels.

His industry experiences include; healthcare, ICT, real estate, food and agribusiness, oil and gas, furniture, and FMCG. Through his various managerial positions at Philips Medical Systems-North America and his consultancy work in the United States, Europe and the Middle East, his experience and expertise evolved to cover a wide spectrum of business and technical areas with hands-on specialization in strategic management, marketing, healthcare planning, corporate governance, IT management and CRM.

Dinana is an assistant professor of integrated marketing communications (IMC) at The American University in Cairo and has taught MBA and DBA courses in strategic and international marketing at Arab Academy for Science and Technology. Dinana has active research agenda in various marketing areas with a focus on digital marketing, entrepreneurship and SME's marketing and the use of the internet-of-things in marketing. He has supervised many MBA theses and DBA dissertations in those areas.

Dinana has given numerous interactive talks/training courses to senior and middle managers and served as a speaker at numerous international conferences focusing on strategic and international management, healthcare marketing, and information technology management especially e-marketing and e-health. As the vice president and regional managing director of a leading international consulting group, his consulting projects' engagement level span from one-on-one executive coaching to national-level strategy development initiatives.

He is a certified management consultant (CMC) by the UK Institute of Management Consultancy; a certified board director by the Egyptian Institute of Directors; a certified balanced scorecard consultant; a certified management simulation trainer and is a member of the American Management Association, Academy of Management, Association for Service Managers, American College of Healthcare Executives, Egyptian Engineers Syndicate and the Egyptian Society for Quality in Healthcare. As an active member of his community, Dinana has served as a board member at the Egyptian Junior Businessmen Association, the Management Consultants Association, and has been advising the Board of Children Cancer Hospital Foundation 57357 and actively leading the development of their projects since 1998.

Preface. Acknowledgments. About the Author. Section 1 WHY DO WE NEED STRATEGY? 1 Do We Really Need to Have a Strategy? Section 2 HOW DOES STRATEGY EMERGE? 2 The History and Future of Strategy. 3 Planning, Practice, Intuition, and Serendipity. Section 3 WHAT DOES THE FUTURE HOLD? 4 Society 5.0 and the Future Economies. Section 4 WHAT TO DO TO PUT STRATEGY IN ACTION. 5 Strategy Savvy: Define the Future and Understand Today. 6 Making the Future Happen Today. 7 Balanced Strategy Development. 8 Putting Strategy in Action. Index.