Tawfik Jelassi is Professor of Strategy and Technology Management at IMD Business School in Lausanne (Switzerland). He is also Director of the OWP program in Lausanne and Singapore, which is IMD's largest executive education program. His teaching and research interests are in the areas of digital business transformation and leadership in turbulent times. His publications have appeared in leading conference proceedings and refereed academic journals, including MIS Quarterly, Journal of MIS and Journal of Electronic Commerce Research, as well as in practitioner-oriented publications such as Harvard Business Review, MIS Quarterly Executive, and the European Management Journal.

Provides tools and methods for implementation of e-business strategies.

Presents an overview on developing e-business models, channel management and integration

Demonstrates the practice of concepts and methods using in-depth case studies from a variety of industries

Introduction: Key Terminology and Evolution of E-business.- The E-business Strategy Framework: Overview of the E-business Strategy Framework.- External Analysis: The Impact of the Internet on the Macro-Environment and on the Industry Structure of E-business Companies.- Internal Analysis: E-business Competencies as Sources of Strengths and Weaknesses.- Strategy Options in E-business Markets.- Creating and Sustaining a Competitive Advantage Over Time.- Exploiting Opportunities of New Market Spaces in E-business.- Creating and Capturing Value Through E-business Strategies.- Choosing the Appropriate Strategy for the Internal Organisation of E-business Activities.- Interaction With Suppliers: E-procurement.- Choosing the Appropriate E-business Strategy for Interacting With Users.- Moving from Wired E-commerce to Mobile E-Commerce and U-Commerce.- Strategies for Mobile Commerce.- Strategies for Social Commerce.- Unifying Channels to Reach Customers: Omni-Channel Strategies.- The Strategic Approach of the World's Bigges E-tailing.- Strategic Trends for E-business.- A Roadmap for E-business Strategy Implementation: A Roadmap for E-business Strategy Implementation.- Case Studies: Digital Transformation at Axel Springer.- Dallara Automobil: Transforming a Racing Legend.- DBS Transformation (a): Becoming a World-Class Multinational Bank.- DBS Transformation (b): Going Digital and Creating a 22,000 Person Start-up.- Digital Business Transformation in Silicon Savannah: How M-PESA Changed Safaricom (Kenya).- DBS Transformation (c): The World's Best Digital Bank.- Accorhotels' Digital Transformation: A Strategic Response to Hospitality Disruptor Airbnb.- Disruptive Change at Bossard With [...]?.- Mary Barra and the Lyft Investment: Leading GM into the Sharing Economy Through Acquisitions.- TURKCELL (A): How to Respond to Digital Disruption?.- TURKCELL (B): From a Telecom Network Operator.- Nestlé: Developing a Digital Nutrition Platform for Japan. - Rabobank: Building Digital Agility at Scale.