A cultural icon with platinum-winning albums (Doggy Style went 4x platinum and The Doggfather went 2x platinum), Snoop Dogg has been a beloved figure since he debuted in 1993. Originally a rapper/songwriter/producer, he has crossed over into celebrity pop culture, appearing in cult classic shows like The L Word, Entourage, and Comedy Central Roasts. He has developed and produced his own movies and TV shows, including Oscar-winning Training Day and VH1's Martha & Snoop's Potluck Dinner Party. An active entrepreneur, Snoop Dogg launched a cannabis-focused venture capital fund, Casa Verde Capital, as well as a cannabis lifestyle brand, Merry Jane, in October 2015. Snoop wrote a cookbook and published a follow-up calendar, and Merry Jane published a series of three CBD books (Merry Jane's The CBD Solution: Wellness, Sex, and Living) with Chronicle Books.

Earl “E-40” Stevens is a multiplatinum recording artist, actor, and entrepreneur who hails from Vallejo, California. Over the course of his 30+ year career in the music industry, E-40 has firmly solidified his status as a living hip-hop legend, having released several multiplatinum and gold studio albums, mixtapes, collaborations, and hit singles, including “U and Dat,” “Tell Me When To Go,” “Choices (Yup),” and “Function,” among countless others. As a solo artist, E-40 holds the record for most solo album entries by a hip-hop artist on the Billboard 200 charts (32). Beyond his accolades as an entertainer, the Vallejo native has become equally successful as an entrepreneur, having built a robust food and beverage empire. To date, E-40 has launched over 15 different still and sparkling wine offerings under his “Earl Stevens Selections” line, a tequila (E. Cuarenta Tequila), a cognac (Tycoon Cognac), a bourbon (Kuiper Belt Bourbon), a gin (Kuiper Belt Gin), a vodka (Tycoon Vodka), a variety of pre-mixed cocktails (Sluricane), and a golden lager beer (E. Cuarenta Cerveza). His food brand—“Goon With The Spoon”—also features lines of ice cream, burritos, and packaged sausages in a wide array of flavors. Additionally, E-40 is the co-owner of The Lumpia Company, a growing Filipino food business with a restaurant in Oakland, a stand inside Oracle Park (the San Francisco Giants stadium), and a food truck in San Francisco.