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Cover: 9780197554166 | Sesame Street | A Transnational History | Helle Strandgaard Jensen
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Sesame Street
A Transnational History
Taschenbuch von Helle Strandgaard Jensen
Sprache: Englisch

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Beschreibung
Sesame Street: A Transnational History tells the story of how the American TV show became a global brand. Based on archival research across seven countries, the book demonstrates how Sesame Street, from the very beginning, was a commodity assertively marketed all over the world. Author Helle Strandgaard Jensen deftly examines the sophisticated sales strategies crafted to promote the show-and why they did not always work. Seeing the sales from the perspective of both the vendor and potential vendees, the book lays bare a cultural clash of international proportions rooted in divergent approaches to childhood, education, and television production that are still around today.
Sesame Street: A Transnational History tells the story of how the American TV show became a global brand. Based on archival research across seven countries, the book demonstrates how Sesame Street, from the very beginning, was a commodity assertively marketed all over the world. Author Helle Strandgaard Jensen deftly examines the sophisticated sales strategies crafted to promote the show-and why they did not always work. Seeing the sales from the perspective of both the vendor and potential vendees, the book lays bare a cultural clash of international proportions rooted in divergent approaches to childhood, education, and television production that are still around today.
Über den Autor
Helle Strandgaard Jensen is Associate Professor in the Department of History and Classical Studies at Aarhus University, Denmark. She is the author of From Superman to Social Realism: Children's Media and Scandinavian Childhood. She holds a Ph.D. in History from the European University Institute in Florence, Italy, and has been a visiting fellow at universities in the UK, the US, Norway, and Sweden. Her work has appeared in Media History; Journal of Children and Media; Media, Culture & Society; Journal for the History of Childhood and Youth; The Programming Historian, and elsewhere. She holds a shared directorship at the Center for Digital History Aarhus. She lives in Åbyhøj, Denmark, and her favorite time is spent cooking, reading, and playing video games with her family.
Inhaltsverzeichnis
  • Preface

  • INTRODUCTION

  • Culture-Free TV?

  • CHAPTER 1

  • Domestic Origins: The Workshop's Business Model

  • CHAPTER 2

  • Ensuring Early Success: Strategies to Conquer the International Market

  • CHAPTER 3

  • Ban and Bother: The Workshop's troubles in the UK

  • CHAPTER 4

  • Negotiating Local Needs: Sesame Street in West Germany

  • CHAPTER 5

  • Other Childhoods: Sesame Street in Scandinavia

  • CONCLUSION

  • Narrow Vision: Looking Back at a Global Success

  • Consulted Archival Material

  • Bibliography

  • Index

Details
Erscheinungsjahr: 2023
Genre: Kunst
Rubrik: Kunst & Musik
Thema: Theater & Film
Medium: Taschenbuch
Seiten: 288
Inhalt: Kartoniert / Broschiert
ISBN-13: 9780197554166
ISBN-10: 0197554164
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Jensen, Helle Strandgaard
Hersteller: Oxford University Press, USA
Maße: 235 x 158 x 17 mm
Von/Mit: Helle Strandgaard Jensen
Erscheinungsdatum: 28.04.2023
Gewicht: 0,417 kg
preigu-id: 126653943
Über den Autor
Helle Strandgaard Jensen is Associate Professor in the Department of History and Classical Studies at Aarhus University, Denmark. She is the author of From Superman to Social Realism: Children's Media and Scandinavian Childhood. She holds a Ph.D. in History from the European University Institute in Florence, Italy, and has been a visiting fellow at universities in the UK, the US, Norway, and Sweden. Her work has appeared in Media History; Journal of Children and Media; Media, Culture & Society; Journal for the History of Childhood and Youth; The Programming Historian, and elsewhere. She holds a shared directorship at the Center for Digital History Aarhus. She lives in Åbyhøj, Denmark, and her favorite time is spent cooking, reading, and playing video games with her family.
Inhaltsverzeichnis
  • Preface

  • INTRODUCTION

  • Culture-Free TV?

  • CHAPTER 1

  • Domestic Origins: The Workshop's Business Model

  • CHAPTER 2

  • Ensuring Early Success: Strategies to Conquer the International Market

  • CHAPTER 3

  • Ban and Bother: The Workshop's troubles in the UK

  • CHAPTER 4

  • Negotiating Local Needs: Sesame Street in West Germany

  • CHAPTER 5

  • Other Childhoods: Sesame Street in Scandinavia

  • CONCLUSION

  • Narrow Vision: Looking Back at a Global Success

  • Consulted Archival Material

  • Bibliography

  • Index

Details
Erscheinungsjahr: 2023
Genre: Kunst
Rubrik: Kunst & Musik
Thema: Theater & Film
Medium: Taschenbuch
Seiten: 288
Inhalt: Kartoniert / Broschiert
ISBN-13: 9780197554166
ISBN-10: 0197554164
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Jensen, Helle Strandgaard
Hersteller: Oxford University Press, USA
Maße: 235 x 158 x 17 mm
Von/Mit: Helle Strandgaard Jensen
Erscheinungsdatum: 28.04.2023
Gewicht: 0,417 kg
preigu-id: 126653943
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