R. Jon MacDonald: Opting in to Optimization

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Cover: 9781544524955 | Opting in to Optimization | R. Jon MacDonald | Taschenbuch | Paperback

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Sprache: Englisch

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Beschreibung

With the explosion of direct-to-consumer online retailers, things have been heating up in the e-commerce industry. The differentiators of yesterday have become table stakes for modern brands-those that want to defend their position or gain market share will need to level up from foundational practices to advanced tactics.

Opting in to Optimization provides a collection of principles that, when applied in a disciplined manner, has proven to help e-commerce leaders capitalize on unprecedented market demand and build sustainable, thriving businesses.

Author R. Jon MacDonald has more than a decade of experience helping globally recognized brands like Nike, Xerox, Adobe, and The Economist design highly effective online purchasing experiences. In this book, he condenses all of that knowledge into a handful of powerful strategies and principles that will accelerate growth without compromising customer experience.

Brief enough to review in a week, but impactful enough to last a lifetime, this book is a must-read for anyone in a leadership position at an ambitious online retailer.

Über den Autor

R. Jon MacDonald is the founder of The Good, a digital experience optimization firm that has achieved results for some of the largest online brands including Adobe, Nike, Xerox, The Economist, and more. Author of three books on digital journey optimization and a frequent keynote speaker, he has been invited to share his expertise on important stages including Google and Autodesk. He knows how to get website visitors to take action.

Erscheinungsjahr:	2021
Fachbereich:	Allgemeines
Genre:	Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Taschenbuch
Seiten:	228
ISBN-13:	9781544524955
ISBN-10:	1544524951
Sprache:	Englisch
Ausstattung / Beilage:	Paperback
Einband:	Kartoniert / Broschiert
Autor:	MacDonald, R. Jon
Hersteller:	Houndstooth Press
Maße:	216 x 140 x 14 mm
Von/Mit:	R. Jon MacDonald
Erscheinungsdatum:	26.10.2021
Gewicht:	0,328 kg

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