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Nigel was dedicated to his work in an extraordinary way. Author of Marketing Research and Senior Lecturer in Marketing at Westminster Business School, he cared passionately about the teaching and learning process, always wanting to deliver the best possible resources for lecturers and students. He worked closely and collaboratively with OUP, with outstanding efficiency and seeking to innovate wherever possible. He was a pleasure to work with and will be sadly missed.
- Part 1 Research preparation
- 1: Introduction to marketing research
- 2: Planning research
- Part 2 Data collection
- 3: Secondary data
- 4: Primary data
- 5: Sampling
- 6: Questionnaires and topic guides
- 7: Qualitative research
- 8: Quantitative research
- Part 3 Analysis and communication
- 9: Analysis
- 10: Reporting and presentation
- Part 4 Marketing research contexts
- 11: Business-to-business research
- 12: International research
- 13: Audience and advertising research
- 14: Web metrics
| Erscheinungsjahr: | 2013 |
|---|---|
| Fachbereich: | Werbung & Marketing |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Seiten: | 552 |
| Inhalt: | Kartoniert / Broschiert |
| ISBN-13: | 9780199655090 |
| ISBN-10: | 019965509X |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: | Bradley, Nigel |
| Hersteller: | Oxford University Press |
| Maße: | 249 x 187 x 27 mm |
| Von/Mit: | Nigel Bradley |
| Erscheinungsdatum: | 07.03.2013 |
| Gewicht: | 1,059 kg |
Nigel was dedicated to his work in an extraordinary way. Author of Marketing Research and Senior Lecturer in Marketing at Westminster Business School, he cared passionately about the teaching and learning process, always wanting to deliver the best possible resources for lecturers and students. He worked closely and collaboratively with OUP, with outstanding efficiency and seeking to innovate wherever possible. He was a pleasure to work with and will be sadly missed.
- Part 1 Research preparation
- 1: Introduction to marketing research
- 2: Planning research
- Part 2 Data collection
- 3: Secondary data
- 4: Primary data
- 5: Sampling
- 6: Questionnaires and topic guides
- 7: Qualitative research
- 8: Quantitative research
- Part 3 Analysis and communication
- 9: Analysis
- 10: Reporting and presentation
- Part 4 Marketing research contexts
- 11: Business-to-business research
- 12: International research
- 13: Audience and advertising research
- 14: Web metrics
| Erscheinungsjahr: | 2013 |
|---|---|
| Fachbereich: | Werbung & Marketing |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Seiten: | 552 |
| Inhalt: | Kartoniert / Broschiert |
| ISBN-13: | 9780199655090 |
| ISBN-10: | 019965509X |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: | Bradley, Nigel |
| Hersteller: | Oxford University Press |
| Maße: | 249 x 187 x 27 mm |
| Von/Mit: | Nigel Bradley |
| Erscheinungsdatum: | 07.03.2013 |
| Gewicht: | 1,059 kg |
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