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Sprache:
Englisch
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Beschreibung
Understand how legacy and mainstream brands from B2B and B2C through to product and service companies can successfully harness the potential of marginal behaviours for new routes to growth.
Understand how legacy and mainstream brands from B2B and B2C through to product and service companies can successfully harness the potential of marginal behaviours for new routes to growth.
Über den Autor
Helen Edwards
Inhaltsverzeichnis
Chapter - 00: Introduction; Section - ONE: The margins and why they matter; Chapter - 01: From 'Does anyone do that?' to 'Doesn't everyone do that?'; Chapter - 02: Why modern mainstream marketing is a low-growth zone; Chapter - 03: Going for growth - Why the margins? And why now?; Section - TWO: How to read the margins; Chapter - 04: Overview; Chapter - 05: A smouldering fire in the fringes - The elemental beacons; Chapter - 06: What's hidden, what's there and what could be - The revelatory beacons; Chapter - 07: Shakers of place and pace - The opportunity beacons; Chapter - 08: An irresistible momentum - The growth beacons; Section - THREE: A strategy for growth; Chapter - 09: Overview; Chapter - 10: Entrepreneurs get it - They are marginals too; Chapter - 11: Growth from the margins - A marketer's playbook; Chapter - 12: The M2M advantage - Seven things every leader should know
Details
| Erscheinungsjahr: | 2023 |
|---|---|
| Fachbereich: | Allgemeines |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Inhalt: | Kartoniert / Broschiert |
| ISBN-13: | 9781398604315 |
| ISBN-10: | 1398604313 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: | Edwards, Helen |
| Hersteller: | Kogan Page Ltd |
| Maße: | 156 x 234 x 16 mm |
| Von/Mit: | Helen Edwards |
| Erscheinungsdatum: | 03.02.2023 |
| Gewicht: | 0,402 kg |
Über den Autor
Helen Edwards
Inhaltsverzeichnis
Chapter - 00: Introduction; Section - ONE: The margins and why they matter; Chapter - 01: From 'Does anyone do that?' to 'Doesn't everyone do that?'; Chapter - 02: Why modern mainstream marketing is a low-growth zone; Chapter - 03: Going for growth - Why the margins? And why now?; Section - TWO: How to read the margins; Chapter - 04: Overview; Chapter - 05: A smouldering fire in the fringes - The elemental beacons; Chapter - 06: What's hidden, what's there and what could be - The revelatory beacons; Chapter - 07: Shakers of place and pace - The opportunity beacons; Chapter - 08: An irresistible momentum - The growth beacons; Section - THREE: A strategy for growth; Chapter - 09: Overview; Chapter - 10: Entrepreneurs get it - They are marginals too; Chapter - 11: Growth from the margins - A marketer's playbook; Chapter - 12: The M2M advantage - Seven things every leader should know
Details
| Erscheinungsjahr: | 2023 |
|---|---|
| Fachbereich: | Allgemeines |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Inhalt: | Kartoniert / Broschiert |
| ISBN-13: | 9781398604315 |
| ISBN-10: | 1398604313 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: | Edwards, Helen |
| Hersteller: | Kogan Page Ltd |
| Maße: | 156 x 234 x 16 mm |
| Von/Mit: | Helen Edwards |
| Erscheinungsdatum: | 03.02.2023 |
| Gewicht: | 0,402 kg |
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