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The only official guide to the OMCA(TM) certification exam
Digital marketing is a high-demand skillset, and employers and clients want to know that they're getting the best marketers out there. With the OMCA(TM) certification, you can show the world that your skills are current and verified. Digital Marketing Fundamentals takes you through the complete set of standards you'll need to know to achieve certification-and to drive digital marketing initiatives, manage digital marketing teams, and communicate digital marketing concepts.
If you're studying for or transitioning into a career in digital marketing, this is the perfect book for you. The highest-performing digital marketing agencies often require OMCA(TM) certification. Inside, you'll learn about the eight core disciplines of digital marketing, so you can add significant value to the campaigns you create and manage, even if certification isn't your goal. You'll master:
- SEO
- Content Marketing
- Social Media Marketing
- Digital Advertising (including PPC)
- Mobile Marketing
- Email Marketing
- Conversion Rate Optimization
- Digital Analytics
- Digital Marketing Strategy
With Digital Marketing Fundamentals, you can obtain your certification, stand out to employers, earn more in your digital marketing career, and achieve your highest potential. Written by respected OMCP members, this is the only official OMCA(TM) certification guide.
The only official guide to the OMCA(TM) certification exam
Digital marketing is a high-demand skillset, and employers and clients want to know that they're getting the best marketers out there. With the OMCA(TM) certification, you can show the world that your skills are current and verified. Digital Marketing Fundamentals takes you through the complete set of standards you'll need to know to achieve certification-and to drive digital marketing initiatives, manage digital marketing teams, and communicate digital marketing concepts.
If you're studying for or transitioning into a career in digital marketing, this is the perfect book for you. The highest-performing digital marketing agencies often require OMCA(TM) certification. Inside, you'll learn about the eight core disciplines of digital marketing, so you can add significant value to the campaigns you create and manage, even if certification isn't your goal. You'll master:
- SEO
- Content Marketing
- Social Media Marketing
- Digital Advertising (including PPC)
- Mobile Marketing
- Email Marketing
- Conversion Rate Optimization
- Digital Analytics
- Digital Marketing Strategy
With Digital Marketing Fundamentals, you can obtain your certification, stand out to employers, earn more in your digital marketing career, and achieve your highest potential. Written by respected OMCP members, this is the only official OMCA(TM) certification guide.
Greg Jarboe is the President and co-founder of SEO-PR, an award-winning digital marketing agency, as well as the author of YouTube and Video Marketing, an instructor at Rutgers University and the New Media Academy, and a VIP contributor at Search Engine Journal.
Matt Bailey, founder of SiteLogic, is one of the most in-demand digital marketing instructors in the world. His curriculum is used at Microsoft, HP, LinkedIn, Nationwide, Orange, Duke University, and hundreds of institutions. He currently serves as Director of Education for New Media Academy.
Michael Stebbins, co-founder and CEO of OMCP, and former CEO of Market Motive, is changing the way the world learns and measures digital marketing skills. Michael advises marketing teams and educators on digital marketing skill requirements and best practices through his consultancy, Growing Twice.
Foreword vii
Introduction ix
1 Digital Marketing Strategy 1
2 Digital Marketing Analytics 49
3 Digital Advertising 83
4 Search Engine Optimization 129
5 Content Marketing 167
6 Social Media Marketing 219
7 Conversion Optimization 273
8 Mobile Marketing 299
9 Email Marketing 343
10 Careers and Hiring 371
Digital Marketing Glossary 401
References 415
About the Authors 423
Index 427
| Erscheinungsjahr: | 2023 |
|---|---|
| Fachbereich: | Werbung & Marketing |
| Genre: | Importe, Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Inhalt: | 448 S. |
| ISBN-13: | 9781119894575 |
| ISBN-10: | 1119894573 |
| Sprache: | Englisch |
| Herstellernummer: | 1W119894570 |
| Einband: | Kartoniert / Broschiert |
| Autor: |
Jarboe, Greg
Bailey, Matt Stebbins, Michael |
| Hersteller: | Wiley |
| Verantwortliche Person für die EU: | Wiley-VCH GmbH, Boschstr. 12, D-69469 Weinheim, product-safety@wiley.com |
| Maße: | 227 x 154 x 27 mm |
| Von/Mit: | Greg Jarboe (u. a.) |
| Erscheinungsdatum: | 01.03.2023 |
| Gewicht: | 0,627 kg |
Greg Jarboe is the President and co-founder of SEO-PR, an award-winning digital marketing agency, as well as the author of YouTube and Video Marketing, an instructor at Rutgers University and the New Media Academy, and a VIP contributor at Search Engine Journal.
Matt Bailey, founder of SiteLogic, is one of the most in-demand digital marketing instructors in the world. His curriculum is used at Microsoft, HP, LinkedIn, Nationwide, Orange, Duke University, and hundreds of institutions. He currently serves as Director of Education for New Media Academy.
Michael Stebbins, co-founder and CEO of OMCP, and former CEO of Market Motive, is changing the way the world learns and measures digital marketing skills. Michael advises marketing teams and educators on digital marketing skill requirements and best practices through his consultancy, Growing Twice.
Foreword vii
Introduction ix
1 Digital Marketing Strategy 1
2 Digital Marketing Analytics 49
3 Digital Advertising 83
4 Search Engine Optimization 129
5 Content Marketing 167
6 Social Media Marketing 219
7 Conversion Optimization 273
8 Mobile Marketing 299
9 Email Marketing 343
10 Careers and Hiring 371
Digital Marketing Glossary 401
References 415
About the Authors 423
Index 427
| Erscheinungsjahr: | 2023 |
|---|---|
| Fachbereich: | Werbung & Marketing |
| Genre: | Importe, Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Inhalt: | 448 S. |
| ISBN-13: | 9781119894575 |
| ISBN-10: | 1119894573 |
| Sprache: | Englisch |
| Herstellernummer: | 1W119894570 |
| Einband: | Kartoniert / Broschiert |
| Autor: |
Jarboe, Greg
Bailey, Matt Stebbins, Michael |
| Hersteller: | Wiley |
| Verantwortliche Person für die EU: | Wiley-VCH GmbH, Boschstr. 12, D-69469 Weinheim, product-safety@wiley.com |
| Maße: | 227 x 154 x 27 mm |
| Von/Mit: | Greg Jarboe (u. a.) |
| Erscheinungsdatum: | 01.03.2023 |
| Gewicht: | 0,627 kg |
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