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Beschreibung
Discover a new way to elevate your marketing strategy by formalizing the approach your company takes to content marketing.
Discover a new way to elevate your marketing strategy by formalizing the approach your company takes to content marketing.
Über den Autor
Robert Rose
Inhaltsverzeichnis
Chapter - 00: Introduction - A New Old Story; Chapter - 01: Content, Marketing, and Strategy - Maximizing Marketing's Potential; Chapter - 02: The Three Pillars - Understanding the Fundamental Elements of a Successful Content Marketing Strategy; Chapter - 03: Designing a Strategic Purpose - Assembling Teams, Charters, and Clear Responsibilities; Chapter - 04: The Content Marketing Operating Model - Building a Governance Frame, Process, and Repeatable Approach; Chapter - 05: Understanding Audiences - Engaging and Subscribing Audiences Is the Heart of Content Marketing; Chapter - 06: The Product Management of Content - Creating Differentiating Content Marketing; Chapter - 07: Finding Story - Structure Your Story Before You Create the Content; Chapter - 08: Measurement By Design - Developing the Right Return On Your Investment; Chapter - 09: Story Mapping - Writing the Road Map to Your Content Marketing Strategy; Chapter - 10: Conclusion - Forecasting the Future of Content Marketing Strategy;
Details
Erscheinungsjahr: | 2023 |
---|---|
Fachbereich: | Management |
Genre: | Wirtschaft |
Rubrik: | Recht & Wirtschaft |
Medium: | Taschenbuch |
Inhalt: | Kartoniert / Broschiert |
ISBN-13: | 9781398611504 |
ISBN-10: | 1398611506 |
Sprache: | Englisch |
Einband: | Kartoniert / Broschiert |
Autor: | Rose, Robert |
Hersteller: | Kogan Page |
Maße: | 234 x 156 x 15 mm |
Von/Mit: | Robert Rose |
Erscheinungsdatum: | 26.09.2023 |
Gewicht: | 0,322 kg |
Über den Autor
Robert Rose
Inhaltsverzeichnis
Chapter - 00: Introduction - A New Old Story; Chapter - 01: Content, Marketing, and Strategy - Maximizing Marketing's Potential; Chapter - 02: The Three Pillars - Understanding the Fundamental Elements of a Successful Content Marketing Strategy; Chapter - 03: Designing a Strategic Purpose - Assembling Teams, Charters, and Clear Responsibilities; Chapter - 04: The Content Marketing Operating Model - Building a Governance Frame, Process, and Repeatable Approach; Chapter - 05: Understanding Audiences - Engaging and Subscribing Audiences Is the Heart of Content Marketing; Chapter - 06: The Product Management of Content - Creating Differentiating Content Marketing; Chapter - 07: Finding Story - Structure Your Story Before You Create the Content; Chapter - 08: Measurement By Design - Developing the Right Return On Your Investment; Chapter - 09: Story Mapping - Writing the Road Map to Your Content Marketing Strategy; Chapter - 10: Conclusion - Forecasting the Future of Content Marketing Strategy;
Details
Erscheinungsjahr: | 2023 |
---|---|
Fachbereich: | Management |
Genre: | Wirtschaft |
Rubrik: | Recht & Wirtschaft |
Medium: | Taschenbuch |
Inhalt: | Kartoniert / Broschiert |
ISBN-13: | 9781398611504 |
ISBN-10: | 1398611506 |
Sprache: | Englisch |
Einband: | Kartoniert / Broschiert |
Autor: | Rose, Robert |
Hersteller: | Kogan Page |
Maße: | 234 x 156 x 15 mm |
Von/Mit: | Robert Rose |
Erscheinungsdatum: | 26.09.2023 |
Gewicht: | 0,322 kg |
Warnhinweis