Zum Hauptinhalt springen
Dekorationsartikel gehören nicht zum Leistungsumfang.
Content Marketing Strategy
Harness the Power of Your Brand's Voice
Taschenbuch von Robert Rose
Sprache: Englisch

41,45 €*

inkl. MwSt.

Versandkostenfrei per Post / DHL

Lieferzeit 1-2 Wochen

Kategorien:
Beschreibung
Discover a new way to elevate your marketing strategy by formalizing the approach your company takes to content marketing.
Discover a new way to elevate your marketing strategy by formalizing the approach your company takes to content marketing.
Über den Autor
Robert Rose
Inhaltsverzeichnis
Chapter - 00: Introduction - A New Old Story; Chapter - 01: Content, Marketing, and Strategy - Maximizing Marketing's Potential; Chapter - 02: The Three Pillars - Understanding the Fundamental Elements of a Successful Content Marketing Strategy; Chapter - 03: Designing a Strategic Purpose - Assembling Teams, Charters, and Clear Responsibilities; Chapter - 04: The Content Marketing Operating Model - Building a Governance Frame, Process, and Repeatable Approach; Chapter - 05: Understanding Audiences - Engaging and Subscribing Audiences Is the Heart of Content Marketing; Chapter - 06: The Product Management of Content - Creating Differentiating Content Marketing; Chapter - 07: Finding Story - Structure Your Story Before You Create the Content; Chapter - 08: Measurement By Design - Developing the Right Return On Your Investment; Chapter - 09: Story Mapping - Writing the Road Map to Your Content Marketing Strategy; Chapter - 10: Conclusion - Forecasting the Future of Content Marketing Strategy;
Details
Erscheinungsjahr: 2023
Fachbereich: Management
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Inhalt: Kartoniert / Broschiert
ISBN-13: 9781398611504
ISBN-10: 1398611506
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Rose, Robert
Hersteller: Kogan Page
Maße: 234 x 156 x 15 mm
Von/Mit: Robert Rose
Erscheinungsdatum: 26.09.2023
Gewicht: 0,322 kg
Artikel-ID: 126675224
Über den Autor
Robert Rose
Inhaltsverzeichnis
Chapter - 00: Introduction - A New Old Story; Chapter - 01: Content, Marketing, and Strategy - Maximizing Marketing's Potential; Chapter - 02: The Three Pillars - Understanding the Fundamental Elements of a Successful Content Marketing Strategy; Chapter - 03: Designing a Strategic Purpose - Assembling Teams, Charters, and Clear Responsibilities; Chapter - 04: The Content Marketing Operating Model - Building a Governance Frame, Process, and Repeatable Approach; Chapter - 05: Understanding Audiences - Engaging and Subscribing Audiences Is the Heart of Content Marketing; Chapter - 06: The Product Management of Content - Creating Differentiating Content Marketing; Chapter - 07: Finding Story - Structure Your Story Before You Create the Content; Chapter - 08: Measurement By Design - Developing the Right Return On Your Investment; Chapter - 09: Story Mapping - Writing the Road Map to Your Content Marketing Strategy; Chapter - 10: Conclusion - Forecasting the Future of Content Marketing Strategy;
Details
Erscheinungsjahr: 2023
Fachbereich: Management
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Inhalt: Kartoniert / Broschiert
ISBN-13: 9781398611504
ISBN-10: 1398611506
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Rose, Robert
Hersteller: Kogan Page
Maße: 234 x 156 x 15 mm
Von/Mit: Robert Rose
Erscheinungsdatum: 26.09.2023
Gewicht: 0,322 kg
Artikel-ID: 126675224
Warnhinweis

Ähnliche Produkte

Ähnliche Produkte