Laura R. Oswald: Marketing Semiotics

Dekorationsartikel gehören nicht zum Leistungsumfang.

Sprache: Englisch

86,85 €

inkl. MwSt.

Versandkostenfrei per Post / DHL

Lieferzeit 1-2 Wochen

Kategorien:

Beschreibung

The book discusses the concept of brand equity and its impact on the financial performance of a company through analysis of the 'semiotics' of the brand and its sign systems. Including case studies, it provides an actionable strategy for steering brands through internal and external changes and pressures.

Über den Autor

Laura Oswald, Ph.D. is founder and director of Marketing Semiotics Inc. Dr Oswald is an expert in the areas of brand strategy, consumer research, and semiotics - a social science discipline that examines brands and advertising in the framework of cultural signs and meanings. She conducts consumer studies in a variety of formats, including focus groups, in-depth interviews, and on-site ethnographies in North America, Europe, Singapore, and the People's Republic of China. Her research and consulting practice encompass a variety of application areas, from luxury goods to automotive and healthcare. In addition to consulting, Laura writes and teaches on current issues in advertising, consumer research, and strategy at meetings of the Association for Consumer Research, the American Marketing Association, the Qualitative Research Consultants Association, and the American Sociological Association.

Erscheinungsjahr:	2013
Fachbereich:	Werbung & Marketing
Genre:	Importe , Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Taschenbuch
Inhalt:	Kartoniert / Broschiert
ISBN-13:	9780199566501
ISBN-10:	019956650X
Sprache:	Englisch
Einband:	Kartoniert / Broschiert
Autor:	Oswald, Laura R.
Hersteller:	Oxford University Press(UK)
Verantwortliche Person für die EU:	Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße:	234 x 156 x 13 mm
Von/Mit:	Laura R. Oswald
Erscheinungsdatum:	16.07.2013
Gewicht:	0,363 kg