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Beschreibung
Create meaningful engagement, drive conversion rates and boost customer retention with this crucial resource to unlocking the true potential of your content marketing strategy. In the face of countless platforms and content forms it can be hard to know where to begin with creating successful content marketing that cuts through the noise rather than just contributes to it. High-Impact Content Marketing shows how to succeed by taking a simplified and strategic approach to standing out in the competitive digital space. Covering how to create customer-centric and inclusive video, audio, social media and longer-form content, it also shows how to successfully distribute content across channels such as websites, blogs, email and social media networks including LinkedIn, Instagram and Twitter. High-Impact Content Marketing features frameworks, exercises and planning guides throughout, as well as case studies and examples of best-in-class content marketing from the likes of Ikea, Lego and Nike and interviews with top industry experts. Guidance is also included on how to align content with various stages of the customer journey, embed behavioral science principles to maximize impact and measure appropriately to drive improvement. This is an essential blueprint for ensuring the long-term success of your content marketing strategy to increase brand awareness, build relationships and boost conversions.
Create meaningful engagement, drive conversion rates and boost customer retention with this crucial resource to unlocking the true potential of your content marketing strategy. In the face of countless platforms and content forms it can be hard to know where to begin with creating successful content marketing that cuts through the noise rather than just contributes to it. High-Impact Content Marketing shows how to succeed by taking a simplified and strategic approach to standing out in the competitive digital space. Covering how to create customer-centric and inclusive video, audio, social media and longer-form content, it also shows how to successfully distribute content across channels such as websites, blogs, email and social media networks including LinkedIn, Instagram and Twitter. High-Impact Content Marketing features frameworks, exercises and planning guides throughout, as well as case studies and examples of best-in-class content marketing from the likes of Ikea, Lego and Nike and interviews with top industry experts. Guidance is also included on how to align content with various stages of the customer journey, embed behavioral science principles to maximize impact and measure appropriately to drive improvement. This is an essential blueprint for ensuring the long-term success of your content marketing strategy to increase brand awareness, build relationships and boost conversions.
Über den Autor
Purna Virji is an AI strategist, keynote speaker, and founder of Agent-Led Growth, where she helps organizations turn AI from experimentation into measurable business impact. Most recently, she led AI strategy and go-to-market initiatives at LinkedIn, following global marketing leadership roles at Microsoft. Based in Philadelphia, Pennsylvania, Virji is a top-rated international keynote speaker and has been featured in The Drum, TNW, Marketing Land and Adweek. She has also been recognized as Content Marketer of the Year 2025 by WICMA (Women in Content Marketing Awards).
Inhaltsverzeichnis
  • Section - Section 1: Evolve or Perish with the Status Quo
    • Chapter - 01: Why it's time to reinvent and future-proof your approach to content marketing
    • Chapter - 02: The must-haves for long-term content marketing success
    • Chapter - 03: Needs analysis: How you'll build a strong foundation
  • Section - Section 2: Build the Right Foundation for High Impact
    • Chapter - 04: The GIFTED way to figure out internal needs
    • Chapter - 05: How to conduct a powerful, conversion-driving customer needs analysis
    • Chapter - 06: Decode the competitive landscape with a competitor content audit
  • Section - Section 3: Design a High-Impact Strategy
    • Chapter - 07: High-impact strategy and measurement planning
    • Chapter - 08: High-impact brainstorming: How the best ideas are born
    • Chapter - 09: Mine, combine, refine: Simple strategies to optimize your brainstorming
  • Section - Section 4: Create and Distribute the High-Impact Way
    • Chapter - 10: Make inclusion the default
    • Chapter - 11: Time-proven copywriting strategies to keep people reading on and on
    • Chapter - 12: Build with distribution in mind: Less effort. More impact.
Details
Erscheinungsjahr: 2023
Fachbereich: Werbung & Marketing
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Inhalt: Einband - flex.(Paperback)
ISBN-13: 9781398608436
ISBN-10: 1398608432
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Virji, Purna
Hersteller: Kogan Page
Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße: 234 x 156 x 19 mm
Von/Mit: Purna Virji
Erscheinungsdatum: 03.07.2023
Gewicht: 0,535 kg
Artikel-ID: 121574190