Purna Virji is an AI strategist, keynote speaker, and founder of Agent-Led Growth, where she helps organizations turn AI from experimentation into measurable business impact.

Most recently, she led AI strategy and go-to-market initiatives at LinkedIn, following global marketing leadership roles at Microsoft. Across both companies, she worked at the forefront of AI commercialization, helping enterprise teams navigate the shift from emerging technology to real-world adoption.

Purna is best known for her work on AI ROI, agentic AI, and the future of AI-powered customer experiences. Her frameworks on quality lift, capability unlock, and AI-driven growth have helped leaders rethink how they evaluate the business value of AI beyond simple productivity metrics.

A bestselling and award-winning author of High-Impact Content Marketing, Purna has keynoted in 20 countries and been featured in publications including The Drum, Adweek, Search Engine Land, and The Next Web. She has been named Content Marketer of the Year, Search Personality of the Year, and an Adweek Young Influential.

When she's not speaking or advising teams on AI strategy, you'll usually find her gardening, making an ambitious mess in the kitchen, or drinking an unreasonable amount of masala chai.

• Section - Section 1: Evolve or Perish with the Status Quo
• • Chapter - 01: Why it's time to reinvent and future-proof your approach to content marketing
  • Chapter - 02: The must-haves for long-term content marketing success
  • Chapter - 03: Needs analysis: How you'll build a strong foundation
• Section - Section 2: Build the Right Foundation for High Impact
• • Chapter - 04: The GIFTED way to figure out internal needs
  • Chapter - 05: How to conduct a powerful, conversion-driving customer needs analysis
  • Chapter - 06: Decode the competitive landscape with a competitor content audit
• Section - Section 3: Design a High-Impact Strategy
• • Chapter - 07: High-impact strategy and measurement planning
  • Chapter - 08: High-impact brainstorming: How the best ideas are born
  • Chapter - 09: Mine, combine, refine: Simple strategies to optimize your brainstorming
• Section - Section 4: Create and Distribute the High-Impact Way
• • Chapter - 10: Make inclusion the default
  • Chapter - 11: Time-proven copywriting strategies to keep people reading on and on
  • Chapter - 12: Build with distribution in mind: Less effort. More impact.