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Beschreibung
A study of the creative genius of legendary adman Howard Gossage with 190 examples of his adverts and why he is relevant today.
A study of the creative genius of legendary adman Howard Gossage with 190 examples of his adverts and why he is relevant today.
Über den Autor
Steve Harrison had his own agency, HTW, which, before he left in 2007, won more Cannes Lions in its discipline than any other in the world. Steve then wrote How to do Better Creative Work which became the most expensive advertising book of all time when it traded on amazon for £3,000 a copy. His last book, Can't Sell, Won't Sell: Advertising, Politics and Culture Wars was described by the IPA as the "most provocative advertising book in years". Steve has already written a biography of Howard Gossage. If you have any observations about either that book or this one, please write to Steve: [...]
Details
| Erscheinungsjahr: | 2024 |
|---|---|
| Fachbereich: | Werbung & Marketing |
| Genre: | Importe, Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| ISBN-13: | 9780957151536 |
| ISBN-10: | 0957151535 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: |
Harrison, Steve
Dye, Dave |
| Hersteller: | Adworld Press |
| Verantwortliche Person für die EU: | Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de |
| Maße: | 297 x 210 x 13 mm |
| Von/Mit: | Steve Harrison (u. a.) |
| Erscheinungsdatum: | 07.04.2024 |
| Gewicht: | 0,784 kg |
Über den Autor
Steve Harrison had his own agency, HTW, which, before he left in 2007, won more Cannes Lions in its discipline than any other in the world. Steve then wrote How to do Better Creative Work which became the most expensive advertising book of all time when it traded on amazon for £3,000 a copy. His last book, Can't Sell, Won't Sell: Advertising, Politics and Culture Wars was described by the IPA as the "most provocative advertising book in years". Steve has already written a biography of Howard Gossage. If you have any observations about either that book or this one, please write to Steve: [...]
Details
| Erscheinungsjahr: | 2024 |
|---|---|
| Fachbereich: | Werbung & Marketing |
| Genre: | Importe, Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| ISBN-13: | 9780957151536 |
| ISBN-10: | 0957151535 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: |
Harrison, Steve
Dye, Dave |
| Hersteller: | Adworld Press |
| Verantwortliche Person für die EU: | Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de |
| Maße: | 297 x 210 x 13 mm |
| Von/Mit: | Steve Harrison (u. a.) |
| Erscheinungsdatum: | 07.04.2024 |
| Gewicht: | 0,784 kg |
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