Steve Harrison: The Howard Gossage Show

Cover: 9780957151536 | The Howard Gossage Show | Steve Harrison (u. a.) | Taschenbuch | 2024

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Sprache: Englisch

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Beschreibung

A study of the creative genius of legendary adman Howard Gossage with 190 examples of his adverts and why he is relevant today.

Über den Autor

Steve Harrison had his own agency, HTW, which, before he left in 2007, won more Cannes Lions in its discipline than any other in the world. Steve then wrote How to do Better Creative Work which became the most expensive advertising book of all time when it traded on amazon for £3,000 a copy. His last book, Can't Sell, Won't Sell: Advertising, Politics and Culture Wars was described by the IPA as the "most provocative advertising book in years". Steve has already written a biography of Howard Gossage. If you have any observations about either that book or this one, please write to Steve: [...]

Details

Erscheinungsjahr:	2024
Fachbereich:	Werbung & Marketing
Genre:	Importe , Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Taschenbuch
ISBN-13:	9780957151536
ISBN-10:	0957151535
Sprache:	Englisch
Einband:	Kartoniert / Broschiert
Autor:	Harrison, Steve Dye, Dave
Hersteller:	Adworld Press
Verantwortliche Person für die EU:	Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße:	297 x 210 x 13 mm
Von/Mit:	Steve Harrison (u. a.)
Erscheinungsdatum:	07.04.2024
Gewicht:	0,784 kg