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Beschreibung
Marketing is civilized warfare. And as high-tech products become increasingly standardized-- practically identical, from the customer's point of view -- it is marketing that spells life or death for new devices or entire firms.
Marketing is civilized warfare. And as high-tech products become increasingly standardized-- practically identical, from the customer's point of view -- it is marketing that spells life or death for new devices or entire firms.
Über den Autor
William H. Davidow
Inhaltsverzeichnis
Contents
Foreword
Acknowledgments
Introduction
1. Crush the Competition
2. The Winning Strategy
3. Slightly Better Is Dangerous
4. Why Companies Give Bad Service
5. Great Products Make Great Salespeople
6. Great Promotions Are Simple
7. Price on Value but Charge What the Market Will Bear
8. Be International or Fail
9. Plan Products, Not Devices
10. Great Products Need a Soul
11. Do You Have Marketing?
12. The Business of Business Is Total Satisfaction
Appendix A. The Cost of Attacking a Competitor
Appendix B. How Costs and Margin Goals Affect Price
Index
Foreword
Acknowledgments
Introduction
1. Crush the Competition
2. The Winning Strategy
3. Slightly Better Is Dangerous
4. Why Companies Give Bad Service
5. Great Products Make Great Salespeople
6. Great Promotions Are Simple
7. Price on Value but Charge What the Market Will Bear
8. Be International or Fail
9. Plan Products, Not Devices
10. Great Products Need a Soul
11. Do You Have Marketing?
12. The Business of Business Is Total Satisfaction
Appendix A. The Cost of Attacking a Competitor
Appendix B. How Costs and Margin Goals Affect Price
Index
Details
| Erscheinungsjahr: | 2012 |
|---|---|
| Fachbereich: | Nachrichtentechnik |
| Genre: | Importe, Technik |
| Rubrik: | Naturwissenschaften & Technik |
| Medium: | Taschenbuch |
| ISBN-13: | 9781451697582 |
| ISBN-10: | 1451697589 |
| Sprache: | Englisch |
| Ausstattung / Beilage: | Paperback |
| Einband: | Kartoniert / Broschiert |
| Autor: | Davidow, William H. |
| Hersteller: | Free Press |
| Verantwortliche Person für die EU: | preigu, Ansas Meyer, Lengericher Landstr. 19, D-49078 Osnabrück, mail@preigu.de |
| Maße: | 234 x 156 x 14 mm |
| Von/Mit: | William H. Davidow |
| Erscheinungsdatum: | 09.05.2012 |
| Gewicht: | 0,379 kg |
Über den Autor
William H. Davidow
Inhaltsverzeichnis
Contents
Foreword
Acknowledgments
Introduction
1. Crush the Competition
2. The Winning Strategy
3. Slightly Better Is Dangerous
4. Why Companies Give Bad Service
5. Great Products Make Great Salespeople
6. Great Promotions Are Simple
7. Price on Value but Charge What the Market Will Bear
8. Be International or Fail
9. Plan Products, Not Devices
10. Great Products Need a Soul
11. Do You Have Marketing?
12. The Business of Business Is Total Satisfaction
Appendix A. The Cost of Attacking a Competitor
Appendix B. How Costs and Margin Goals Affect Price
Index
Foreword
Acknowledgments
Introduction
1. Crush the Competition
2. The Winning Strategy
3. Slightly Better Is Dangerous
4. Why Companies Give Bad Service
5. Great Products Make Great Salespeople
6. Great Promotions Are Simple
7. Price on Value but Charge What the Market Will Bear
8. Be International or Fail
9. Plan Products, Not Devices
10. Great Products Need a Soul
11. Do You Have Marketing?
12. The Business of Business Is Total Satisfaction
Appendix A. The Cost of Attacking a Competitor
Appendix B. How Costs and Margin Goals Affect Price
Index
Details
| Erscheinungsjahr: | 2012 |
|---|---|
| Fachbereich: | Nachrichtentechnik |
| Genre: | Importe, Technik |
| Rubrik: | Naturwissenschaften & Technik |
| Medium: | Taschenbuch |
| ISBN-13: | 9781451697582 |
| ISBN-10: | 1451697589 |
| Sprache: | Englisch |
| Ausstattung / Beilage: | Paperback |
| Einband: | Kartoniert / Broschiert |
| Autor: | Davidow, William H. |
| Hersteller: | Free Press |
| Verantwortliche Person für die EU: | preigu, Ansas Meyer, Lengericher Landstr. 19, D-49078 Osnabrück, mail@preigu.de |
| Maße: | 234 x 156 x 14 mm |
| Von/Mit: | William H. Davidow |
| Erscheinungsdatum: | 09.05.2012 |
| Gewicht: | 0,379 kg |
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