Dave Trott: Crossover Creativity

Cover: 9780857199881 | Crossover Creativity | Dave Trott | Taschenbuch | Englisch | 2023

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Sprache: Englisch

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Beschreibung

Ideas don't come from nothing.

They come from what is already inside people's brains.

And so it's not true to say that people have ideas.

In fact, ideas have people.

The more you read, watch, observe and consume, the more fuel for ideas you have in your brain, and the more ideas will happen for you.

In this latest collection of stories about creativity in real-life situations, Dave Trott shows where great ideas have come from-as a guide for those who have to generate ideas in advertising, business, or the wider world.

Über den Autor

Dave Trott is the author of Creative Mischief and Predatory Thinking and founded four award-winning ad agencies. Born in east London, he went to art school in New York on a Rockefeller Scholarship. From there he began an illustrious career in advertising, as part of the creative team behind 'Hello Tosh Gotta Toshiba', 'Aristonandonandon', the Cadbury Flake ads and many, many more. Dave's agency - Gold Greenlees Trott - was voted Agency of the Year by Campaign magazine, and Most Creative Agency in the World by Ad Age in New York. In 2004 he was given the D&AD President's Award for lifetime achievement in advertising., Dave Trott is a creative director, copywriter, and author. Trott studied at the Pratt Institute in New York City, majoring in advertising before going on to found the advertising agencies Gold Greenlees Trott, Bainsfair Sharkey Trott and Walsh Trott Chick Smith. In 2004 he was given the D&AD President's Award for lifetime achievement in advertising.

Details

Erscheinungsjahr:	2023
Fachbereich:	Werbung & Marketing
Genre:	Importe , Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Taschenbuch
Inhalt:	Kartoniert / Broschiert
ISBN-13:	9780857199881
ISBN-10:	0857199889
Sprache:	Englisch
Einband:	Kartoniert / Broschiert
Autor:	Trott, Dave
Hersteller:	Harriman House Publishing
Verantwortliche Person für die EU:	Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße:	212 x 135 x 24 mm
Von/Mit:	Dave Trott
Erscheinungsdatum:	14.02.2023
Gewicht:	0,368 kg