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Learn to:
- Distinguish yourself with an authentic personal brand
- Cultivate your on-brand career by charting a roadmap to success
- Build a strong online identity to showcase your brand
- Evaluate and evolve your personal brand over time
Your go-to guide for creating and maintaining a personal trademark
Establishing a professional presence with a clear and concise image, reputation, and status is a must. Whether you're looking for your first job, considering changing careers, or just want to be more viable and successful in your current endeavors, this guide provides the step-by-step information you need to develop your personal brand.
- The business of you -- get to know the authentic you, shape your identity, spot your target audience, and show the world who you are through your personal brand
- Get the word out -- communicate your brand online with strategic tips for setting up a website, becoming a blogger, and getting your brand connected on social media
- Make your mark -- fashion your image to match your personal brand, create your visual identity, focus on special populations, and build and nurture your network
- Know your niche -- find out how to differentiate your brand, craft your personal brand profile, identify your competitors, and write your unique story
- Be smart -- stay ahead of the curve and discover 10 easier-than-you-think ways you can unintentionally sink your brand
Open the book and find:
- Why personal branding is important
- How to craft a positive, unique brand image
- Case studies in personal branding success
- Ways to pinpoint your strengths
- How to let your personality shine
- Tips to align yourself with your target market
Learn to:
- Distinguish yourself with an authentic personal brand
- Cultivate your on-brand career by charting a roadmap to success
- Build a strong online identity to showcase your brand
- Evaluate and evolve your personal brand over time
Your go-to guide for creating and maintaining a personal trademark
Establishing a professional presence with a clear and concise image, reputation, and status is a must. Whether you're looking for your first job, considering changing careers, or just want to be more viable and successful in your current endeavors, this guide provides the step-by-step information you need to develop your personal brand.
- The business of you -- get to know the authentic you, shape your identity, spot your target audience, and show the world who you are through your personal brand
- Get the word out -- communicate your brand online with strategic tips for setting up a website, becoming a blogger, and getting your brand connected on social media
- Make your mark -- fashion your image to match your personal brand, create your visual identity, focus on special populations, and build and nurture your network
- Know your niche -- find out how to differentiate your brand, craft your personal brand profile, identify your competitors, and write your unique story
- Be smart -- stay ahead of the curve and discover 10 easier-than-you-think ways you can unintentionally sink your brand
Open the book and find:
- Why personal branding is important
- How to craft a positive, unique brand image
- Case studies in personal branding success
- Ways to pinpoint your strengths
- How to let your personality shine
- Tips to align yourself with your target market
Susan Chritton is a Master Personal Brand Strategist, Executive Career Coach, and Master Career Counselor. She guides professionals looking to engage their authentic self in the world through personal branding. Visit her website at [...]
Erscheinungsjahr: | 2014 |
---|---|
Rubrik: | Ratgeber |
Thema: | Briefe, Bewerbungen, Wiss. Arbeiten, Rhetorik |
Medium: | Taschenbuch |
Seiten: | 368 |
Inhalt: | Kartoniert / Broschiert |
ISBN-13: | 9781118915554 |
ISBN-10: | 1118915550 |
Sprache: | Englisch |
Einband: | Kartoniert / Broschiert |
Autor: | Chritton, Susan |
Hersteller: | John Wiley & Sons Inc |
Maße: | 233 x 187 x 22 mm |
Von/Mit: | Susan Chritton |
Erscheinungsdatum: | 15.08.2014 |
Gewicht: | 0,494 kg |
Susan Chritton is a Master Personal Brand Strategist, Executive Career Coach, and Master Career Counselor. She guides professionals looking to engage their authentic self in the world through personal branding. Visit her website at [...]
Erscheinungsjahr: | 2014 |
---|---|
Rubrik: | Ratgeber |
Thema: | Briefe, Bewerbungen, Wiss. Arbeiten, Rhetorik |
Medium: | Taschenbuch |
Seiten: | 368 |
Inhalt: | Kartoniert / Broschiert |
ISBN-13: | 9781118915554 |
ISBN-10: | 1118915550 |
Sprache: | Englisch |
Einband: | Kartoniert / Broschiert |
Autor: | Chritton, Susan |
Hersteller: | John Wiley & Sons Inc |
Maße: | 233 x 187 x 22 mm |
Von/Mit: | Susan Chritton |
Erscheinungsdatum: | 15.08.2014 |
Gewicht: | 0,494 kg |