Richard Millington: Build Your Community

Cover: 9781292329994 | Build Your Community | Richard Millington | Taschenbuch | Englisch

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Sprache: Englisch

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Beschreibung

A powerful customer community will help you to scale customer support, attract new customers, and gather indispensable feedback and knowledge. But how do you make it happen? Build Your Community fuses proven principles from the world of psychology with user experience and design thinking into a foolproof approach helping you to: • Start from scratch and attract your first members. • Find and design the perfect platform for your community.• Keep members engaged, sharing expertise, and helping each other.• Create a magnetic community culture – unique from any other online destination.• Position you and your organisation at the center of your field.• Budget for your community with a detailed breakdown of costs and resources required. Richard Millington shares the strategies, principles and tactics he has used to help over 300 organisations to build communities over the past decade, including Apple, Facebook and [...] you wish to build a united, powerful online community, Build Your Community is your definitive guide.

Über den Autor

Richard Millington is the founder of FeverBee. Over the past 16 years, Richard has helped to develop over 270+ successful communities, including those for Apple, Facebook, Google, The World Bank, SAP, Oracle, Amazon, Autodesk, Lego, The United Nations, Novartis, and many more.Richard is the author of both Buzzing Communities and The Indispensable Community .Buzzing Communities has been widely cited as introducing best practice into developing successful online communities. Richard has delivered keynote talks in the USA, Canada, UK, Australia, France, Belgium, Spain, Germany, Italy, Turkey, Switzerland, Romania, Lithuania, and several others.Richard has also trained over 1,250 community professionals through FeverBee’scommunity management academy.

Inhaltsverzeichnis

1. Why create a community?

2. Who is your community for?

3. Creating your community experience

4. Setting the rules

5. Attracting your first members

6. Nurturing superusers in your community

7. Keeping members engaged

8. Rewarding your members

9. Overcoming problems

10. Building your community strategy

11. What’s next?

Details

Erscheinungsjahr:	2021
Fachbereich:	Betriebswirtschaft
Genre:	Importe , Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Taschenbuch
Inhalt:	Kartoniert / Broschiert
ISBN-13:	9781292329994
ISBN-10:	1292329998
Sprache:	Englisch
Einband:	Kartoniert / Broschiert
Autor:	Millington, Richard
Auflage:	1. Auflage
Hersteller:	Pearson Business Pearson Education Limited FT Publishing International
Verantwortliche Person für die EU:	Financial Times Prent., St.-Martin-Str. 82, D-81541 München, salesde@pearson.com
Maße:	234 x 156 x 17 mm
Von/Mit:	Richard Millington
Erscheinungsdatum:	18.05.2021
Gewicht:	0,477 kg