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Cover: 9780520387072 | Big Brands Are Watching You | Francesca Sobande | Taschenbuch | 2024
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Big Brands Are Watching You
Marketing Social Justice and Digital Culture
Taschenbuch von Francesca Sobande
Sprache: Englisch

32,00 €*

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Beschreibung
"Corporations no longer simply aspire to rule the world. At the confluence of global crises and digitally enabled calls for accountability, today's businesses must market themselves as morally just, if not social-justicely driven. Drawing from a remarkable array of literatures, archives, exhibitions, and perspectives, Francesca Sobande brilliantly captures the shifting stakes surrounding what contemporary corporations stand for and how they strive to enact it and represent it."--Anthony Kwame Harrison, Edward S. Diggs Professor in Humanities, Virginia Tech "Sobande offers an insightful exploration into the relationship among consumer culture, social justice, and digital culture. This book is a must-read for scholars, practitioners, and anyone interested in understanding the interrelated state of branding practices and current political actions. Delving into the mechanisms of 'how brands watch people and how people watch brands' is eye-opening for marketing professionals as well as for conscientious consumers."--Dina Rasolofoarison, Associate Professor of Marketing and Communication, Université Paris Dauphine-PSL
"Corporations no longer simply aspire to rule the world. At the confluence of global crises and digitally enabled calls for accountability, today's businesses must market themselves as morally just, if not social-justicely driven. Drawing from a remarkable array of literatures, archives, exhibitions, and perspectives, Francesca Sobande brilliantly captures the shifting stakes surrounding what contemporary corporations stand for and how they strive to enact it and represent it."--Anthony Kwame Harrison, Edward S. Diggs Professor in Humanities, Virginia Tech "Sobande offers an insightful exploration into the relationship among consumer culture, social justice, and digital culture. This book is a must-read for scholars, practitioners, and anyone interested in understanding the interrelated state of branding practices and current political actions. Delving into the mechanisms of 'how brands watch people and how people watch brands' is eye-opening for marketing professionals as well as for conscientious consumers."--Dina Rasolofoarison, Associate Professor of Marketing and Communication, Université Paris Dauphine-PSL
Über den Autor
Francesca Sobande is Senior Lecturer in Digital Media Studies at Cardiff University, author of The Digital Lives of Black Women in Britain and Consuming Crisis: Commodifying Care and COVID-19, and coauthor of Black Oot Here: Black Lives in Scotland.
Details
Erscheinungsjahr: 2024
Genre: Soziologie
Rubrik: Wissenschaften
Medium: Taschenbuch
Seiten: 252
ISBN-13: 9780520387072
ISBN-10: 0520387074
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Sobande, Francesca
Hersteller: University of California Press
Maße: 209 x 142 x 20 mm
Von/Mit: Francesca Sobande
Erscheinungsdatum: 10.01.2024
Gewicht: 0,297 kg
preigu-id: 126874480
Über den Autor
Francesca Sobande is Senior Lecturer in Digital Media Studies at Cardiff University, author of The Digital Lives of Black Women in Britain and Consuming Crisis: Commodifying Care and COVID-19, and coauthor of Black Oot Here: Black Lives in Scotland.
Details
Erscheinungsjahr: 2024
Genre: Soziologie
Rubrik: Wissenschaften
Medium: Taschenbuch
Seiten: 252
ISBN-13: 9780520387072
ISBN-10: 0520387074
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Sobande, Francesca
Hersteller: University of California Press
Maße: 209 x 142 x 20 mm
Von/Mit: Francesca Sobande
Erscheinungsdatum: 10.01.2024
Gewicht: 0,297 kg
preigu-id: 126874480
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