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Hilary Pullen is a digital marketing consultant, writer and community manager working predominantly in the creative sector. She also writes Craft Blog UK, a blog directory and helpful resource for creatives looking to boost traffic to their blogs and build up awareness of their handmade products. In the past Hilary has worked with Folksy, UK Handmade and amongst other clients is now working with craft magazine specialists, Practical Publishing.
Engagement marketing principles
How and where to find your target market
Creating engaging content - why you need a blog
hotography and visual marketing
Making social networking work (each network broken down into basics and advanced tips with an action plan)
• Google+
• YouTube (and other video sharing, Vimeo etc.)
Creating a bespoke measurable Social Media Strategy
Sending engaging newsletters
Measuring your success using Google Analytics
Conclusion / what's next
Index
| Erscheinungsjahr: | 2014 |
|---|---|
| Fachbereich: | Werbung & Marketing |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Inhalt: | Kartoniert / Broschiert |
| ISBN-13: | 9781446304891 |
| ISBN-10: | 1446304892 |
| UPC: | 806488424136 |
| EAN: | 0806488424136 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: | Pullen, Hilary |
| Hersteller: | David & Charles |
| Maße: | 218 x 212 x 15 mm |
| Von/Mit: | Hilary Pullen |
| Erscheinungsdatum: | 21.11.2014 |
| Gewicht: | 0,503 kg |
Hilary Pullen is a digital marketing consultant, writer and community manager working predominantly in the creative sector. She also writes Craft Blog UK, a blog directory and helpful resource for creatives looking to boost traffic to their blogs and build up awareness of their handmade products. In the past Hilary has worked with Folksy, UK Handmade and amongst other clients is now working with craft magazine specialists, Practical Publishing.
Engagement marketing principles
How and where to find your target market
Creating engaging content - why you need a blog
hotography and visual marketing
Making social networking work (each network broken down into basics and advanced tips with an action plan)
• Google+
• YouTube (and other video sharing, Vimeo etc.)
Creating a bespoke measurable Social Media Strategy
Sending engaging newsletters
Measuring your success using Google Analytics
Conclusion / what's next
Index
| Erscheinungsjahr: | 2014 |
|---|---|
| Fachbereich: | Werbung & Marketing |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Inhalt: | Kartoniert / Broschiert |
| ISBN-13: | 9781446304891 |
| ISBN-10: | 1446304892 |
| UPC: | 806488424136 |
| EAN: | 0806488424136 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: | Pullen, Hilary |
| Hersteller: | David & Charles |
| Maße: | 218 x 212 x 15 mm |
| Von/Mit: | Hilary Pullen |
| Erscheinungsdatum: | 21.11.2014 |
| Gewicht: | 0,503 kg |
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