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Prof. Diana Derval is the Chair of the global research firm DervalResearch and owner of the luxury fashion brand Derval Paris. Award-winning inventor, and author, Diana turns fascinating neuroscientific breakthroughs into powerful business frameworks to understand and predict human behavior. She has accelerated the development of Fortune 500 firms including BMW and Louis Vuitton. Harvard Business Review contributor regularly featured in the media, Diana Derval teaches Luxury and Innovation from Paris to Shanghai.
Based on the latest neuroscientific findings on how to design appealing luxury brands in terms of color, contrast, shape, material, sound, scent, and shine
Offers templates for creating attractive luxury products and services in 6 steps
Guides the reader to understanding and predicting luxury consumers' behavior and preferences
Includes business cases from top brands like Tesla, Louis Vuitton, Chanel, Hermès, Moncler, Louboutin, or Sofitel
Includes supplementary material: [...]
| Erscheinungsjahr: | 2018 |
|---|---|
| Fachbereich: | Werbung & Marketing |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Buch |
| Seiten: | 192 |
| Reihe: | Management for Professionals |
| ISBN-13: | 9783319715551 |
| ISBN-10: | 3319715550 |
| Sprache: | Englisch |
| Herstellernummer: | 978-3-319-71555-1 |
| Ausstattung / Beilage: | HC runder Rücken kaschiert |
| Einband: | Gebunden |
| Autor: | Derval, Diana |
| Auflage: | 1st ed. 2018 |
| Hersteller: |
Springer International Publishing
Springer International Publishing AG Management for Professionals |
| Maße: | 241 x 160 x 17 mm |
| Von/Mit: | Diana Derval |
| Erscheinungsdatum: | 23.04.2018 |
| Gewicht: | 0,459 kg |
Prof. Diana Derval is the Chair of the global research firm DervalResearch and owner of the luxury fashion brand Derval Paris. Award-winning inventor, and author, Diana turns fascinating neuroscientific breakthroughs into powerful business frameworks to understand and predict human behavior. She has accelerated the development of Fortune 500 firms including BMW and Louis Vuitton. Harvard Business Review contributor regularly featured in the media, Diana Derval teaches Luxury and Innovation from Paris to Shanghai.
Based on the latest neuroscientific findings on how to design appealing luxury brands in terms of color, contrast, shape, material, sound, scent, and shine
Offers templates for creating attractive luxury products and services in 6 steps
Guides the reader to understanding and predicting luxury consumers' behavior and preferences
Includes business cases from top brands like Tesla, Louis Vuitton, Chanel, Hermès, Moncler, Louboutin, or Sofitel
Includes supplementary material: [...]
| Erscheinungsjahr: | 2018 |
|---|---|
| Fachbereich: | Werbung & Marketing |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Buch |
| Seiten: | 192 |
| Reihe: | Management for Professionals |
| ISBN-13: | 9783319715551 |
| ISBN-10: | 3319715550 |
| Sprache: | Englisch |
| Herstellernummer: | 978-3-319-71555-1 |
| Ausstattung / Beilage: | HC runder Rücken kaschiert |
| Einband: | Gebunden |
| Autor: | Derval, Diana |
| Auflage: | 1st ed. 2018 |
| Hersteller: |
Springer International Publishing
Springer International Publishing AG Management for Professionals |
| Maße: | 241 x 160 x 17 mm |
| Von/Mit: | Diana Derval |
| Erscheinungsdatum: | 23.04.2018 |
| Gewicht: | 0,459 kg |
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