Introduction 1

Part 1 Artificial Intelligence Trailblazers

1 Alibaba: Using Artificial Intelligence To Power The Retail And Business-To-Business Services Of The Future 13

2 Alphabet and Google: Maximizing The Potential Of Artificial Intelligence 21

3 Amazon: Using Deep Learning To Drive Business Performance 29

4 Apple: Integrating AI Into Products And Protecting User Privacy 37

5 Baidu: Machine Learning For Search Engines And Autonomous Cars 43

6 Facebook: Using Artificial Intelligence To Improve Social Media Services 49

7 IBM: Cognitive Computing Helps Machines Debate With Humans 55

8 [...]: Automating Retail With Artificial Intelligence 61

9 Microsoft: Making Artificial Intelligence Part Of The Fabric Of Everyday Life 69

10 Tencent: Using Artificial Intelligence To Power We Chat And Healthcare 75

Part 2 Retail, Consumer Goods and Food and Beverage Companies

11 Burberry: Using Artificial Intelligence To Sell Luxury 83

12 Coca-Cola: Using Artificial Intelligence To Stay At The Top Of The Soft Drinks Market 87

13 Domino's: Using Artificial Intelligence To Serve Up Hundreds Of Thousands Of Pizzas Every Day 93

14 Kimberly-Clark: Using AI To Make Sense Of Customer Data 99

15 McDonald's: Using Robots And Artificial Intelligence To Automate Processes 105

16 Samsung: Automating The Home And Workplace With Artificial Intelligence 111

17 Starbucks: Using Artificial Intelligence To Sell Millions Of Coffees Every Day 117

18 Stitch Fix: Combining The Power Of Artificial Intelligence And Humans To Disrupt Fashion Retail 123

19 Unilever: Using Artificial Intelligence To Streamline Recruiting And Onboarding 129

20 Walmart: Using Artificial Intelligence To Keep Shelves Stacked And Customers Happy 135

Part 3 Media, Entertainment and Telecom Companies

21 The Walt Disney Company: Using Artificial Intelligence To Make Magical Memories 143

22 Instagram: Using Artificial Intelligence To Tackle Online Bullying 149

23 LinkedIn: Using Artificial Intelligence To Solve The Skills Crisis 155

24 Netflix: Using Artificial Intelligence To Give Us A Better TV Experience 161

25 Press Association: Using Artificial Intelligence To Cover Local News Stories 167

26 Spotify: Using Artificial Intelligence To Find New Music You Will Love 173

27 Telefonica: Using Artificial Intelligence To Connect The Unconnected 179

28 Twitter: Using Artificial Intelligence To Fight Fake News And Spambots 185

29 Verizon: Using Machine Learning To Assess Service Quality 191

30 Viacom: Using Artificial Intelligence To Stream Videos Faster And Improve Customer Experience 197

Part 4 Services, Financial and Healthcare Companies

31 American Express: Using Artificial Intelligence To Detect Fraud And Improve Customer Experience 205

32 Elsevier: Using Artificial Intelligence To Improve Medical Decisions And Scientific Research 211

33 Entrupy: Using Artificial Intelligence To Combat The [...] Billion Counterfeit Industry 217

34 Experian: Using Artificial Intelligence To Make Mortgages Simpler 221

35 Harley-Davidson: Using Artificial Intelligence To Increase Sales 227

36 Hopper: Using Artificial Intelligence To Travel For Less 233

37 Infervision: Using Artificial Intelligence To Detect Cancer And Strokes 239

38 Mastercard: Using Artificial Intelligence To Cut Down The "False Declines" That Cost Businesses Billions Each Year 245

39 Salesforce: How Artificial Intelligence Helps Businesses Understand Their Customers 249

40 Uber: Using Artificial Intelligence To Do Everything 255

Part 5 Manufacturing, Automotive, Aerospace and Industry 4.0 Companies

41 BMW: Using Artificial Intelligence To Build And Drive The Cars Of Tomorrow 263

42 GE: Using Artificial Intelligence To Build The Internet Of Energy 269

43 John Deere: Using Artificial Intelligence To Reduce Pesticide Pollution In Agriculture 275

44 KONE: Using Artificial Intelligence To Move Millions Of People Every Day 281

45 Daimler AG: From Luxury Personal Cars To Passenger Drones 287

46 NASA: Using Artificial Intelligence To Explore Space And Distant Worlds 293

47 Shell: Using Artificial Intelligence To Tackle The Energy Transition 299

48 Siemens: Using Artificial Intelligence And Analytics To Build The Internet Of Trains 305

49 Tesla: Using Artificial Intelligence To Build Intelligent Cars 311

50 Volvo: Using Machine Learning To Build The World's Safest Cars 317

Part 6 Final Words and Artificial Intelligence Challenges

51 Final Words And Artificial Intelligence Challenges 323

About the Author 329

Acknowledgments 331

Index 333