38,20 €*
Versandkostenfrei per Post / DHL
Lieferzeit 1-2 Wochen
- Part 1. Finding Your Zag
- Hit ’Em Where They Ain’t
- The Dynamics of Different and Good
- Look for the White Space
- Uncover a Need State
- Find a Parade
- Part 2. Designing Your Zag
- Brand As a System
- Checkpoint 1: Who Are You?
- Checkpoint 2: What Do You Do?
- Checkpoint 3: What’s Your Vision?
- Checkpoint 4: What Wave Are You Riding?
- Checkpoint 5: Who Shares the Brandscape?
- Checkpoint 6: What Makes You the “Only”?
- Checkpoint 7: What Should You Add or Subtract?
- Checkpoint 8: Who Loves You?
- Checkpoint 9: Who’s the Enemy?
- Checkpoint 10: What Do They Call You?
- Checkpoint 11: How Do You Explain Yourself?
- Checkpoint 12: How Do You Spread the Word?
- Checkpoint 13: How Do People Engage With You?
- Checkpoint 14: What Do They Experience?
- Checkpoint 15: How Do You Earn Their Loyalty?
- Checkpoint 16: How Do You Extend Your Success?
- Checkpoint 17: How Do You Protect Your Portfolio?
- Part 3. Renewing Your Zag
- Scissors, Paper, Rock
- The Focus of Scissors
- The Momentum of Rock
- The Size of Paper
- How Structure Becomes Stricture
- Unlocking Your Zag
- When Good Shareholders Go Bad
- The New Prime Directive
- A Two-Stage Rocket
- Zagging At the Speed of Change
- The 17-Step Process
- Take-Home Lessons
- Recommended Reading
- About Neutron
- Acknowledgments
- About The Author
- Index
| Erscheinungsjahr: | 2006 |
|---|---|
| Fachbereich: | Werbung & Marketing |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Inhalt: | Kartoniert / Broschiert |
| ISBN-13: | 9780321426772 |
| ISBN-10: | 0321426770 |
| UPC: | 785342426779 |
| EAN: | 0785342426779 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: | Neumeier, Marty |
| Hersteller: | Pearson Education |
| Maße: | 204 x 138 x 11 mm |
| Von/Mit: | Marty Neumeier |
| Erscheinungsdatum: | 01.09.2006 |
| Gewicht: | 0,232 kg |
- Part 1. Finding Your Zag
- Hit ’Em Where They Ain’t
- The Dynamics of Different and Good
- Look for the White Space
- Uncover a Need State
- Find a Parade
- Part 2. Designing Your Zag
- Brand As a System
- Checkpoint 1: Who Are You?
- Checkpoint 2: What Do You Do?
- Checkpoint 3: What’s Your Vision?
- Checkpoint 4: What Wave Are You Riding?
- Checkpoint 5: Who Shares the Brandscape?
- Checkpoint 6: What Makes You the “Only”?
- Checkpoint 7: What Should You Add or Subtract?
- Checkpoint 8: Who Loves You?
- Checkpoint 9: Who’s the Enemy?
- Checkpoint 10: What Do They Call You?
- Checkpoint 11: How Do You Explain Yourself?
- Checkpoint 12: How Do You Spread the Word?
- Checkpoint 13: How Do People Engage With You?
- Checkpoint 14: What Do They Experience?
- Checkpoint 15: How Do You Earn Their Loyalty?
- Checkpoint 16: How Do You Extend Your Success?
- Checkpoint 17: How Do You Protect Your Portfolio?
- Part 3. Renewing Your Zag
- Scissors, Paper, Rock
- The Focus of Scissors
- The Momentum of Rock
- The Size of Paper
- How Structure Becomes Stricture
- Unlocking Your Zag
- When Good Shareholders Go Bad
- The New Prime Directive
- A Two-Stage Rocket
- Zagging At the Speed of Change
- The 17-Step Process
- Take-Home Lessons
- Recommended Reading
- About Neutron
- Acknowledgments
- About The Author
- Index
| Erscheinungsjahr: | 2006 |
|---|---|
| Fachbereich: | Werbung & Marketing |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Inhalt: | Kartoniert / Broschiert |
| ISBN-13: | 9780321426772 |
| ISBN-10: | 0321426770 |
| UPC: | 785342426779 |
| EAN: | 0785342426779 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: | Neumeier, Marty |
| Hersteller: | Pearson Education |
| Maße: | 204 x 138 x 11 mm |
| Von/Mit: | Marty Neumeier |
| Erscheinungsdatum: | 01.09.2006 |
| Gewicht: | 0,232 kg |
Ähnliche Produkte
Lieferzeit 1-2 Werktage
Lieferzeit 1-2 Werktage
Lieferzeit 1-2 Wochen
Lieferzeit 1-2 Werktage
Lieferzeit 1-2 Werktage
Lieferzeit 1-2 Werktage
Lieferzeit 1-2 Wochen
Lieferzeit 1-2 Werktage