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Cover: 9783658045753 | When Luxury Meets Art | Olga Louisa Kastner | Taschenbuch | Paperback
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When Luxury Meets Art
Forms of Collaboration between Luxury Brands and the Arts
Taschenbuch von Olga Louisa Kastner
Sprache: Englisch

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Beschreibung
Increasingly, luxury brands join forces with the arts today. Yet, these cross-over collaborations do not constitute a homogeneous strategy, but become manifest in manifold forms and appearances. Regardless of their growing practical relevance for the creation of contemporary luxury brands though, the varied forms of Luxury Brand-Art Collaborations (LBACs) have remained largely unexplored to date. Olga Louisa Kastner aims at systematizing the dominating collaborative patterns between luxury brands and the arts. She empirically derives distinct types of LBACs, based on methodically developed attributes and a large number of real cases. Finally, the author describes the main characteristics of the identified types and illustrates them by prototypical cases.
Increasingly, luxury brands join forces with the arts today. Yet, these cross-over collaborations do not constitute a homogeneous strategy, but become manifest in manifold forms and appearances. Regardless of their growing practical relevance for the creation of contemporary luxury brands though, the varied forms of Luxury Brand-Art Collaborations (LBACs) have remained largely unexplored to date. Olga Louisa Kastner aims at systematizing the dominating collaborative patterns between luxury brands and the arts. She empirically derives distinct types of LBACs, based on methodically developed attributes and a large number of real cases. Finally, the author describes the main characteristics of the identified types and illustrates them by prototypical cases.
Über den Autor
Olga Louisa Kastner, MA, studied at the Berlin School of Economics and Law. She currently works as a project manager and is responsible for developing a marketing agency's luxury, watches and jewellery accounts.
Zusammenfassung

Publication in the field of economic science

Includes supplementary material: [...]

Inhaltsverzeichnis
Explanations of the Luxury Brand, Art and Luxury Brand-Art Collaborations.- Attributes and Typology of Luxury Brand-Art Collaborations.
Details
Erscheinungsjahr: 2013
Fachbereich: Werbung & Marketing
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Reihe: BestMasters
Inhalt: xi
127 S.
6 s/w Illustr.
8 farbige Illustr.
127 p. 14 illus.
8 illus. in color.
ISBN-13: 9783658045753
ISBN-10: 3658045752
Sprache: Englisch
Ausstattung / Beilage: Paperback
Einband: Kartoniert / Broschiert
Autor: Kastner, Olga Louisa
Hersteller: Springer Fachmedien Wiesbaden
Springer Fachmedien Wiesbaden GmbH
BestMasters
Maße: 210 x 148 x 8 mm
Von/Mit: Olga Louisa Kastner
Erscheinungsdatum: 20.12.2013
Gewicht: 0,192 kg
Artikel-ID: 105524514
Über den Autor
Olga Louisa Kastner, MA, studied at the Berlin School of Economics and Law. She currently works as a project manager and is responsible for developing a marketing agency's luxury, watches and jewellery accounts.
Zusammenfassung

Publication in the field of economic science

Includes supplementary material: [...]

Inhaltsverzeichnis
Explanations of the Luxury Brand, Art and Luxury Brand-Art Collaborations.- Attributes and Typology of Luxury Brand-Art Collaborations.
Details
Erscheinungsjahr: 2013
Fachbereich: Werbung & Marketing
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Reihe: BestMasters
Inhalt: xi
127 S.
6 s/w Illustr.
8 farbige Illustr.
127 p. 14 illus.
8 illus. in color.
ISBN-13: 9783658045753
ISBN-10: 3658045752
Sprache: Englisch
Ausstattung / Beilage: Paperback
Einband: Kartoniert / Broschiert
Autor: Kastner, Olga Louisa
Hersteller: Springer Fachmedien Wiesbaden
Springer Fachmedien Wiesbaden GmbH
BestMasters
Maße: 210 x 148 x 8 mm
Von/Mit: Olga Louisa Kastner
Erscheinungsdatum: 20.12.2013
Gewicht: 0,192 kg
Artikel-ID: 105524514
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