Alle Kategorien
Bücher
Bestseller Hardcover
Bestseller Taschenbuch
Bestseller Autor
Persönlichkeitsentwicklung
Mangas
Finanzbücher
Selbstfindung
Essen & Trinken
Englischsprachige Bücher
Märchen & Sagen
Krimis & Thriller
Neuerscheinungen
Ratgeber
Motivationsbücher
WAS IST WAS
Wieso? Weshalb? Warum?
BookTok
Schule & Lernen
Schulbücher bestellen
Berufsschulbücher
Neuerscheinungen
Kreativität & Do it yourself
Gesellschaftsspiele
Bestseller
Brettspiele
Geschicklichkeitsspiele
EXIT - Das Spiel
Neuerscheinungen
Kalender
Adventskalender
Notizkalender
Tageskalender
Wochenkalender
Monatskalender
Motivkalender
Hörbücher
Neuerscheinungen
Themenwelt
tiptoi
Puzzlespiele
Halloween
Winterwonderland
Autor des Monats
Asterix
Valentinstag
Frühlingserwachen
Warrior Cats
Black Dagger
Fast & Furious
Robert Hunter
Midnight Breed
Harry Potter
David Hunter
Herr der Ringe
Ostern
Tonies
0,00 €
Cover: 9781398619258 | Using Creativity and Data in Marketing | Tom Ollerton | Taschenbuch
Dekorationsartikel gehören nicht zum Leistungsumfang.
Using Creativity and Data in Marketing
Unlocking Creative Value with Insight and Imagination
Taschenbuch von Tom Ollerton
Sprache: Englisch

45,65 €

inkl. MwSt.

Versandkostenfrei per Post / DHL

Lieferzeit 1-2 Wochen

Kategorien:
Beschreibung
The availability of data analytics has turned the marketing world upside down, but data is only part of the picture. The ability to take the data and blend it with creative thinking is now an essential skill for any marketer looking to create truly impactful campaigns. Creative Marketing in a Data Driven Age is a practical approach to how you can transform quantitative data into groundbreaking creative strategies. It features original research, encapsulating insights from in-depth interviews with senior global marketers at the forefront of this evolution from brands such as L'Oreal, Kenvue, Brompton Bikes and Bose. They share firsthand experiences and lessons on harnessing data to drive creativity, offering readers an exclusive look into successful data-informed campaigns. Designed to challenge conventional marketing and advertising wisdom, the book delves into emerging theories and practices, charting a course through unexplored aspects of data-driven creativity. From how to practically interpret data, to taking that creative leap from insights to ideas, this book equips marketers with the tools to create more resonant and effective campaigns in a data-rich world.
The availability of data analytics has turned the marketing world upside down, but data is only part of the picture. The ability to take the data and blend it with creative thinking is now an essential skill for any marketer looking to create truly impactful campaigns. Creative Marketing in a Data Driven Age is a practical approach to how you can transform quantitative data into groundbreaking creative strategies. It features original research, encapsulating insights from in-depth interviews with senior global marketers at the forefront of this evolution from brands such as L'Oreal, Kenvue, Brompton Bikes and Bose. They share firsthand experiences and lessons on harnessing data to drive creativity, offering readers an exclusive look into successful data-informed campaigns. Designed to challenge conventional marketing and advertising wisdom, the book delves into emerging theories and practices, charting a course through unexplored aspects of data-driven creativity. From how to practically interpret data, to taking that creative leap from insights to ideas, this book equips marketers with the tools to create more resonant and effective campaigns in a data-rich world.
Über den Autor
Tom Ollerton is the founder of Automated Creative, a creative effectiveness platform with the ambition to combine AI with human creativity to make better ads. Automated Creative team have generated and optimised ads for global clients such as McDonald's, Jack Daniels, Bose, MARS, Lipton and P&G. Based in London, UK, he is the host of the Shiny New Object podcast, which interviews industry leaders about the future of data driven marketing. A regular speaker at industry events and podcasts as well as serving as a juror for the World Federation of Advertisers' Marketer of the Year Award.
Inhaltsverzeichnis
Chapter - 01: Data Demystified Chapter - 02: From Analog to Algorithms Chapter - 03: Evolving Data Strategies Chapter - 04: The Power Couple: Data & Creativity Chapter - 05: Mindset Mastery: Data Meets Creativity - Part 1 Chapter - 06: Mindset Mastery: Data Meets Creativity - Part 2 Chapter - 07: Assembling the Dream Team Chapter - 08: Turning Data into Inspiration Chapter - 09: Briefs Build on Insight Chapter - 10: Implementing the Process: From Dashboards to Decisions Chapter - 11: Future-Proofing Your Marketing Strategy
Details
Erscheinungsjahr: 2025
Fachbereich: Einzelne Wirtschaftszweige
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Inhalt: Einband - flex.(Paperback)
ISBN-13: 9781398619258
ISBN-10: 1398619256
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Ollerton, Tom
Hersteller: Kogan Page
Kogan Page Ltd
Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße: 234 x 156 x 12 mm
Von/Mit: Tom Ollerton
Erscheinungsdatum: 30.09.2025
Gewicht: 0,324 kg
Artikel-ID: 133880583
Diese Website verwendet Cookies, um eine bestmögliche Erfahrung bieten zu können. Mehr Informationen ...