61,50 €*
Versandkostenfrei per Post / DHL
Aktuell nicht verfügbar
The Strategic Manager provides a comprehensive, logical and applied insight in strategic management. Unlike some more theory-heavy texts, this book focuses on how strategy works in everyday practice, taking readers' expectations and understanding beyond that of strategy as a matter of planning only.
The Strategic Manager provides a comprehensive, logical and applied insight in strategic management. Unlike some more theory-heavy texts, this book focuses on how strategy works in everyday practice, taking readers' expectations and understanding beyond that of strategy as a matter of planning only.
Harry Sminia is Professor of Strategic Management at the University of Strathclyde, UK.
1 Strategic management basics; 2 Marketing-inspired strategic thinking; Case 2.1. Miele; 3 The industrial organization approach; Case 3.1. Spotify; 4 The resource-based view; Case 4.1. Macy's; 5 Agency theory and shareholder value; Case 5.1. Judges Scientific; 6 Stakeholders and organizational politics; Case 6.1. Inditex; 7 Institutional theory and organizational culture; Case 7.1. Waymo; 8 Similarities, differences, and underlying assumptions; Case 8.1. De La Rue
| Erscheinungsjahr: | 2021 |
|---|---|
| Fachbereich: | Volkswirtschaft |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Inhalt: | Einband - flex.(Paperback) |
| ISBN-13: | 9780367468064 |
| ISBN-10: | 0367468069 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: | Sminia, Harry |
| Hersteller: | Taylor & Francis Ltd |
| Maße: | 175 x 244 x 14 mm |
| Von/Mit: | Harry Sminia |
| Erscheinungsdatum: | 26.07.2021 |
| Gewicht: | 0,448 kg |
Harry Sminia is Professor of Strategic Management at the University of Strathclyde, UK.
1 Strategic management basics; 2 Marketing-inspired strategic thinking; Case 2.1. Miele; 3 The industrial organization approach; Case 3.1. Spotify; 4 The resource-based view; Case 4.1. Macy's; 5 Agency theory and shareholder value; Case 5.1. Judges Scientific; 6 Stakeholders and organizational politics; Case 6.1. Inditex; 7 Institutional theory and organizational culture; Case 7.1. Waymo; 8 Similarities, differences, and underlying assumptions; Case 8.1. De La Rue
| Erscheinungsjahr: | 2021 |
|---|---|
| Fachbereich: | Volkswirtschaft |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Inhalt: | Einband - flex.(Paperback) |
| ISBN-13: | 9780367468064 |
| ISBN-10: | 0367468069 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: | Sminia, Harry |
| Hersteller: | Taylor & Francis Ltd |
| Maße: | 175 x 244 x 14 mm |
| Von/Mit: | Harry Sminia |
| Erscheinungsdatum: | 26.07.2021 |
| Gewicht: | 0,448 kg |
Ähnliche Produkte
Aktuell nicht verfügbar
Aktuell nicht verfügbar
Aktuell nicht verfügbar
Aktuell nicht verfügbar
Aktuell nicht verfügbar
Aktuell nicht verfügbar