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Beschreibung
Whether shoppers, charitable donors, or election voters, today's customers are harnessing digital tools to connect to, communicate with, and contribute to businesses. This book shows business owners and company leaders how to think strategically about customer networks and harness their power to create new opportunities for any organization.
Whether shoppers, charitable donors, or election voters, today's customers are harnessing digital tools to connect to, communicate with, and contribute to businesses. This book shows business owners and company leaders how to think strategically about customer networks and harness their power to create new opportunities for any organization.
Über den Autor
David L. Rogers is executive director of BRITE and faculty director of the Digital Marketing Strategy executive program at Columbia Business School.
Details
Erscheinungsjahr: | 2012 |
---|---|
Fachbereich: | Management |
Genre: | Wirtschaft |
Rubrik: | Recht & Wirtschaft |
Medium: | Taschenbuch |
Seiten: | 336 |
ISBN-13: | 9780300188295 |
ISBN-10: | 0300188293 |
Einband: | Kartoniert / Broschiert |
Autor: | Rogers, David L. |
Hersteller: | Yale University Press |
Maße: | 233 x 154 x 25 mm |
Von/Mit: | David L. Rogers |
Erscheinungsdatum: | 13.11.2012 |
Gewicht: | 0,427 kg |
Über den Autor
David L. Rogers is executive director of BRITE and faculty director of the Digital Marketing Strategy executive program at Columbia Business School.
Details
Erscheinungsjahr: | 2012 |
---|---|
Fachbereich: | Management |
Genre: | Wirtschaft |
Rubrik: | Recht & Wirtschaft |
Medium: | Taschenbuch |
Seiten: | 336 |
ISBN-13: | 9780300188295 |
ISBN-10: | 0300188293 |
Einband: | Kartoniert / Broschiert |
Autor: | Rogers, David L. |
Hersteller: | Yale University Press |
Maße: | 233 x 154 x 25 mm |
Von/Mit: | David L. Rogers |
Erscheinungsdatum: | 13.11.2012 |
Gewicht: | 0,427 kg |
Warnhinweis